Marian Salzman

10 Trends for 2025

Twenty-five years into the new millennium, angst, uncertainty, and fear have blanketed much of the planet, and the world’s citizens are calling a time-out. Marian’s trends report for 2025 highlights significant shifts that will help shape our near future, from climate-secure homes as the new pinnacle of luxury to AI as an artistic muse and reenergized efforts to save the world’s unique languages, cultures, and craft traditions from extinction.

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Corporate Citizenship Overview

PMI aims to make a meaningful difference in America’s communities, advancing solutions in partnership with local organizations. Here, you’ll get a glimpse of the work we’ve been doing via our We Care Fund, Projects with a Heart, USA-IT, and our three-pronged civil society outreach program.

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PMI Veterans Initiative

In this white paper from Philip Morris International, Marian and her team explore the challenges facing U.S. military veterans as they transition back into civilian life and how we all—individuals, corporations, and community organizations alike—can contribute to a better future for the men and women who have given so much to our nation.

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The New Megatrends: Seeing Clearly In The Age Of Disruption

In her new book, Marian Salzman predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge in our chaotic times.

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Embrace dialogue

In this interview, Marian addresses the rise of hate and exclusion—twin tenets of modern culture that are sowing discord and hampering progress. She encourages viewers to move beyond hate by engaging in constructive dialogue, seeking to understand opponents’ perspectives, and embracing science and objective fact. Demonization has yet to solve a single problem.

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Fifth Estate white paper

In this white paper by Philip Morris International, Marian and her team explore a new power gaining strength across the world—the Fifth Estate—and how organizations can leverage it to drive meaningful action on the most critical issues facing society.

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Marian In The News

“Over the past 35 years, Salzman has become one of the world’s most powerful social trend predictors. … Every year Salzman releases her highly influential Annual Trends report, treated like a bible by companies worldwide.”— DailyMail.com .

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Meet Marian

Marian Salzman, Senior Vice President, Special Projects U.S. at Philip Morris International (PMI), has been named one of the world ’s top five trendspotters and is among the most-awarded public relations executives. In recent years, she has been listed in PRWeek ’s Global Power Book and as a PR News Top Woman in PR.

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Marian On Camera

New book release

The New Megatrends: Seeing Clearly in the Age of Disruption

A pioneering global trend forecaster predicts how the collision of tribalism, climate change, and new technologies will shape the culture and commerce of the next two decades —a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge in our chaotic times.

About The Book Order Now