Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

May 22, 2014, 11:21 am

How Brands Can Translate Support for the Troops This Memorial Day

Originally posted on Forbes.com.

After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without … [continue reading... ]

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

December 30, 2013, 8:52 am

What Will Branding Look Like In 2014?

Originally posted on Forbes.com.

Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, … [continue reading... ]

May 29, 2013, 12:20 pm

How Using My Brain Has Helped It Heal

Originally posted on the Huffington Post.

As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of … [continue reading... ]

March 27, 2013, 9:37 am

How the Trump Kids Have Enhanced the Family Brand

Originally posted on Forbes.com.

When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some … [continue reading... ]

March 14, 2013, 9:25 pm

What Having a Brain Tumor Can Do for Your Brand

Originally posted on More.com.

For the record, I’m not suggesting that anyone try to give herself a brain tumor. (How would that even be possible? Tape your smartphone to your head? Slather your scalp with parabens?)

But I can’t help thinking about the fact that for a handful of famous, already alluring women, a brain tumor diagnosis … [continue reading... ]

December 28, 2012, 10:25 am

Rethinking Quality of Life

Originally posted on the Huffington Post.

This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

November 1, 2012, 9:01 am

When Brands Need a Reboot (Think Lance)

Originally posted on Forbes.com.

It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to … [continue reading... ]

September 27, 2012, 8:03 pm

Citizens of Innovation Nation

Originally posted on the Huffington Post.

In my last post, I wrote about the capitals of Innovation Nation—the cities and schools where creativity, entrepreneurialism and academia are intersecting to produce hotbeds of innovation. Now I’d like to look at who lives in and who leads Innovation Nation.

The importance of the human element … [continue reading... ]