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PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
March 27, 2013, 9:37 am

How the Trump Kids Have Enhanced the Family Brand

by Marian in: CSR | Insights | Public Relations | brands

Originally posted on Forbes.com.

When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some … [continue reading... ]

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March 14, 2013, 9:25 pm

What Having a Brain Tumor Can Do for Your Brand

by Marian in: CSR | Change | Insights | brands | health and wellness

Originally posted on More.com.

For the record, I’m not suggesting that anyone try to give herself a brain tumor. (How would that even be possible? Tape your smartphone to your head? Slather your scalp with parabens?)

But I can’t help thinking about the fact that for a handful of famous, already alluring women, a brain tumor diagnosis … [continue reading... ]

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December 28, 2012, 10:25 am

Rethinking Quality of Life

by Marian in: American Life | CSR | Change | Politics | Social Media | The Economy | Trends

Originally posted on the Huffington Post.

This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

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November 1, 2012, 9:01 am

When Brands Need a Reboot (Think Lance)

by Marian in: CSR | Public Relations | Social Media | brands | health and wellness

Originally posted on Forbes.com.

It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to … [continue reading... ]

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September 27, 2012, 8:03 pm

Citizens of Innovation Nation

by Marian in: CSR | Insights | Social Media | Trends

Originally posted on the Huffington Post.

In my last post, I wrote about the capitals of Innovation Nation—the cities and schools where creativity, entrepreneurialism and academia are intersecting to produce hotbeds of innovation. Now I’d like to look at who lives in and who leads Innovation Nation.

The importance of the human element … [continue reading... ]

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July 27, 2012, 9:01 am

Get Local

by Marian in: CSR | Insights | Public Relations | Social Media | brands

Originally posted on @erwwpr’s flagship blog.

This is the final post in a series of 10 about different aspects of CEO branding.

As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s … [continue reading... ]

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July 16, 2012, 9:01 am

Have a Heart

by Marian in: CSR | Insights | Public Relations | brands

Originally posted on @erwwpr’s flagship blog.

This is the first in a series of 10 posts about different aspects of CEO branding.

“If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups … [continue reading... ]

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June 21, 2012, 11:48 am

Inside the Cannes PR Lions Jury

by Marian in: CSR | Insights | Public Relations | brands | health and wellness

[Originally posted on the Holmes Report.]

I have now seen Cannes from the inside, as a judge in the PR categories, and I will soon be going home with a head full of ideas for how we can reinvent our business—plus a suitcase full of dirty clothes, a permanent rosé hangover, information … [continue reading... ]

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June 15, 2012, 11:10 am

Pinning Your Personal Brand on Self-Curation

by Marian in: CSR | Public Relations | Social Media | Youth | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer … [continue reading... ]

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