Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

Marian on Twitter

Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
April 11, 2013, 10:54 pm

What CEOs Can Learn from Social Media About Building Their Brands

by Marian in: Social Media | brands

Originally posted on the blog of Havas PR North America.

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, … [continue reading... ]

Comments: Leave a comment
March 18, 2013, 10:55 pm

Branding the Pope

by Marian in: Change | Social Media | brands

Originally posted on Forbes.com.

I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role … [continue reading... ]

Comments: Leave a comment
March 5, 2013, 9:01 am

The Deal Is Off! What to Learn from the Fall of Groupon CEO Andrew Mason

by Marian in: Mass Media | Social Media | brands

Originally posted on Forbes.com.

Andrew Mason’s unsurprising ouster from Groupon last week wasn’t entirely about his personal brand. As anyone who has been paying attention knows, the group-discount company has been performing spectacularly badly. Its fourth-quarter earnings report was awful, with a GAAP loss of 12 cents per share—that’s 10 cents more (or … [continue reading... ]

Comments: Leave a comment
February 27, 2013, 9:01 am

Would Mindy McCready Have Agreed with Her Final Branding Statements?

by Marian in: Mass Media | Social Media | Trends | brands

Originally posted on Forbes.com.

A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.”

His gambit worked. The … [continue reading... ]

Comments: Leave a comment
February 19, 2013, 9:01 am

2013 Will Be Brutal for CEOs

by Marian in: Social Media | The Economy | brands

Originally posted on CNBC.com.

I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of … [continue reading... ]

Comments: Leave a comment
February 18, 2013, 9:00 am

Finding (Who to Blame for) Nemo

by Marian in: American Life | Insights | Social Media | The Economy | Trends

Originally published on Stamford magazine’s website.

Global warming makes me feel overwhelmed. I’ve been writing about extreme weather and various trends surrounding it—from weather watching in the social media age and our need to feel in control to the global state of discussions about clean water—for so long, but now that I’m living it, I’m tired. … [continue reading... ]

Comments: Leave a comment
February 12, 2013, 9:01 am

Mayor of New York, a Helluva Brand

by Marian in: Politics | Social Media | brands

Originally posted on Forbes.com.

Ed Koch, Rudy Giuliani, Fiorello LaGuardia: The mayors of New York City have long been men with outsize personalities and strong personal brands. Not only have they had one of the most influential, highest-profile platforms in the nation, but they’ve also been strategic about positioning themselves and … [continue reading... ]

Comments: Leave a comment
January 29, 2013, 12:45 am

Kate Middleton and the Branding of a Duchess

by Marian in: Social Media | brands

Originally posted on Forbes.com.

In what was undoubtedly old news to anyone who has been paying attention to the British royal family, St. James’s Palace issued an official statement last week to announce that “Their Royal Highnesses the Duke and Duchess of Cambridge are delighted to confirm they are expecting a baby … [continue reading... ]

Comments: Leave a comment
January 22, 2013, 10:06 am

2013: The Year Fatigue Set In

by Marian in: American Life | Social Media | Trends | health and wellness

Originally posted on the Huffington Post.

This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

Comments: Leave a comment
January 17, 2013, 11:48 pm

From Bradley to Lena: Personal Branding on the Red Carpet

by Marian in: Mass Media | Social Media | Trends | brands

Originally posted on Forbes.com.

Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s … [continue reading... ]

Comments: Leave a comment
 
  Older Entries »