Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

August 10, 2014, 4:59 pm

Extreme Authenticity: You’d Better Know What the Symbols Mean

Originally posted on Forbes.com.

Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story?

What’s true for companies … [continue reading... ]

July 18, 2014, 4:03 pm

Why People Rule the World in 2014

Originally posted on the Huffington Post.

“For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking.

This isn’t a post to plug my colleagues at Havas, or their … [continue reading... ]

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

February 3, 2014, 1:32 pm

The Super Bowl Ads That Should Have Run

Originally posted on Forbes.com.

I suspect 2014 will be one of the last years that Super Bowl commercials have the cultural power they do. As our consumption patterns move away from must-see TV and all-uniting cultural events toward streaming, digital, on-demand entertainment, there’s not much left that everyone is going to … [continue reading... ]

October 25, 2013, 9:01 am

Why We Created a Startup with Two 22-Year-Olds

Originally posted on the Huffington Post.

I’ve been working in trendspotting, advertising and PR for about as many years as my new business associates have been walking the earth, and I couldn’t be more excited about working with them.

As the CEO of Havas PR and a veteran of other big agencies, including JWT … [continue reading... ]

September 9, 2013, 9:30 pm

How Can a Brand Grow Up? (See: Miley Cyrus)

Originally posted on Forbes.com.

The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good … [continue reading... ]

September 6, 2013, 9:01 pm

How Words Paint the Trends: New Words of 2013

Originally posted on Forbes.com.

Last week’s announcement of the newest additions to Oxford Dictionaries Online (the esteemed Oxford University Press’s free online dictionary) set media commentators and the social Web on fire. People smiled at their favorites, made fun of others, and began debating what it all says about our culture and the … [continue reading... ]

August 21, 2013, 9:51 pm

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

Originally posted on Forbes.com.

The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the … [continue reading... ]

August 14, 2013, 11:55 am

Mr. Bezos Goes to Washington

[Originally posted on Forbes.com.]

What would you do if you had a billion dollars? David Geffen invests in fine art. Larry Ellison races yachts. Sergey Brin develops synthetic meat. Richard Branson buys anything that qualifies as an absurd purchase. And Walt Disney is rumored to have underwritten his own cryogenic eternity. … [continue reading... ]

August 9, 2013, 9:01 am

Trends Driving Real-Time Creativity: Video Redefining the Rules

Originally posted on the blog of Havas PR North America.

This is the fourth in a five-part series about how the news is being redefined by today’s real-time creative culture.

I’ve been exploring the ways in which news and infotainment have been undergoing a massive reboot, with all their contours, definitions and formats changing. … [continue reading... ]