Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

March 9, 2014, 6:26 pm

The Man Brand

Originally posted on Forbes.com.

It’s hard to believe it’s been more than 10 years since The New York Times’ Sunday Styles section ran its era-defining feature on the “coming out” of the metrosexual. In early 2004, the American Dialect Society named metrosexual its word of the year for 2003, but now the term is hardly noteworthy: … [continue reading... ]

February 10, 2014, 9:49 am

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Originally posted on the Huffington Post.

It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a … [continue reading... ]

January 13, 2014, 9:28 am

Here’s Looking at You/Me/We in 2014

Originally posted on Forbes.com.

What strikes you most about movies and TV shows from just a few years back? For me: the phones. Until about five years ago, most people had flip phones (mine was a T-Mobile special, very age-inappropriate, but it worked) and used them only occasionally, just for just talking … [continue reading... ]

January 9, 2014, 12:12 pm

Trends to Expect in 2014 … and Beyond

Originally published by the Stamford Advocate.

Age is more than the proverbial number today, and for trends we’ll see in the new year, it’s a thread in the narratives of many that I’m forecasting. From retirement age now being midcareer to our workplaces looking more and more like millennials, Americans are challenging and redefining age markers.

Education, … [continue reading... ]

December 30, 2013, 8:52 am

What Will Branding Look Like In 2014?

Originally posted on Forbes.com.

Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, … [continue reading... ]

December 23, 2013, 11:04 pm

We’ll All Be Having a Hacking New Year

Originally posted on the Huffington Post.

Even after two decades of successfully forecasting spot-on international trends for consumers and corporations, I didn’t see coming what I refer to as the Year of the Everyday Trendspotter (aka 2013). It’s so easy to do up-to-the-minute searches and publish in real time online that … [continue reading... ]

August 5, 2013, 11:37 pm

Trends Driving Real-Time Creativity: Radical Transparency, Constant Broadcasting and Blurring Genres

Originally posted on the blog of Havas PR North America.

This is the second in a five-part series about how the news is being redefined by today’s real-time creative culture.

As I wrote in my last post, we’re in the midst of a radical reboot of what news actually is. What constitutes news? Purely objective … [continue reading... ]

February 18, 2013, 9:00 am

Finding (Who to Blame for) Nemo

Originally published on Stamford magazine’s website.

Global warming makes me feel overwhelmed. I’ve been writing about extreme weather and various trends surrounding it—from weather watching in the social media age and our need to feel in control to the global state of discussions about clean water—for so long, but now that I’m living it, I’m tired. … [continue reading... ]

January 22, 2013, 10:06 am

2013: The Year Fatigue Set In

Originally posted on the Huffington Post.

This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]