Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

July 11, 2014, 9:33 am

The Future of the American Mood: Hispanic Millennials in Border States

Originally posted on the Huffington Post.

The new U.S. centers of gravity are California and Texas. Yes, they’re the top two states by population, with just over 38 million people in California and more than 26 million in Texas. But mass does not equal gravity. And yes, they have Hollywood and Silicon … [continue reading... ]

July 8, 2014, 1:17 pm

What Will Holidays in the Next America Look Like?

Originally posted on Forbes.com.

As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy … [continue reading... ]

July 2, 2014, 11:34 am

Gluten-Free: The Ultimate Clean Food Brand

Originally posted on Forbes.com.

I wrote a few weeks ago about the branding of clean food. It’s a multimillion-dollar trend, with all sorts of cookbook authors, lifestyle gurus and restaurateurs getting rich off our feeding frenzy to follow righteous diets. Thanks in large part to savvy marketing—as well as a fair amount of sound nutritional sense—eating … [continue reading... ]

July 1, 2014, 10:33 am

Getting Warmer: San Antonio, San Diego, LA, Phoenix

Originally posted on Forbes.com.

Everyone knows that the Southwest is warm this time of year, but today the region is hot. Its time has finally come. Millions of Hispanic-American families (whose ethnic/racial group makes up 17 percent of the U.S. population) are putting down roots there, and Latin millennials are putting the sex … [continue reading... ]

June 19, 2014, 12:40 pm

Eyes Wide Open on the Next America

Originally posted on PRWeek.com.

If you want to understand the real action shaping what’s next in our dynamic nation, forget New York City. Sure, it’s still the economic and cultural powerhouse it has been for centuries, but it’s essentially a separate nation dancing to its own tune and watching its moves … [continue reading... ]

June 2, 2014, 9:01 am

Why Whole Professions Need to Be Rebranded

Originally posted on Forbes.com.

Some industries undertake big campaigns to reinstate pride in their job titles. Others seem to get redefined when the cool kids arrive or the main tasks in a job category become glorified—as with the whole audiovisual category. The nerds of the late 1970s have their revenge as … [continue reading... ]

May 27, 2014, 11:46 am

The Branding of Clean Food

Originally posted on Forbes.com.

It doesn’t seem like that long ago that “clean” meant no grime on your counters or no dirt under your nails. Or perhaps no traces of drugs in your blood test or profanity on your PMRC-approved rock album.

Now the word we most commonly hear associated with “clean” is … [continue reading... ]

May 22, 2014, 11:21 am

How Brands Can Translate Support for the Troops This Memorial Day

Originally posted on Forbes.com.

After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without … [continue reading... ]

May 7, 2014, 5:07 pm

Crash the Gates: The New Route to Success for Graduates and Everyone Else

Originally posted on PRWeek.com.

The career path many of us grew up with—find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and make nice with all the gatekeepers—is crumbling. So why should graduates, or anyone else, waste time … [continue reading... ]

April 22, 2014, 10:28 pm

Is Pot-Related Marketing The Next Big Gold Rush?

On the high holiday yesterday—4/20, that is—my friend and PR client Jason Hairston, the young entrepreneur behind the übersuccessful Nugget Spot in New York City, happily shared an article on Facebook. It was a Thrillist roundup of the city’s top 32 places to cure the holiday munchies.

Turns out Hairston—whose deep-fried nuggets of chicken, fish, pork, … [continue reading... ]