Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

February 26, 2014, 11:02 am

A (Mostly) Optimistic Outlook for PR

Originally published by O’Dwyer’s.

When O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat.

If I had a nickel for every … [continue reading... ]

October 25, 2013, 9:01 am

Why We Created a Startup with Two 22-Year-Olds

Originally posted on the Huffington Post.

I’ve been working in trendspotting, advertising and PR for about as many years as my new business associates have been walking the earth, and I couldn’t be more excited about working with them.

As the CEO of Havas PR and a veteran of other big agencies, including JWT … [continue reading... ]

May 29, 2013, 12:20 pm

How Using My Brain Has Helped It Heal

Originally posted on the Huffington Post.

As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of … [continue reading... ]

March 27, 2013, 9:37 am

How the Trump Kids Have Enhanced the Family Brand

Originally posted on Forbes.com.

When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some … [continue reading... ]

March 11, 2013, 12:27 pm

Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

Originally posted on Forbes.com.

It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle … [continue reading... ]

February 1, 2013, 9:01 am

What Does Lance Armstrong’s Scandal Teach Us About Personal Branding?

Originally posted on Forbes.com.

Even though Lance Armstrong has been in the news for months—the United States Anti-Doping Agency’s incriminatory report was released in early October, though speculation was raging well before that—he’s really just at the beginning of his problems. From a crisis management and personal branding standpoint, he has a long road … [continue reading... ]

December 12, 2012, 12:01 pm

Get Savvy About What’s Next

Originally published on the blog of the Council of Public Relations Firms.

Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) … [continue reading... ]

November 1, 2012, 9:01 am

When Brands Need a Reboot (Think Lance)

Originally posted on Forbes.com.

It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to … [continue reading... ]

October 26, 2012, 9:01 am

PR and Innovation: It’s Complicated

Originally posted on PRWeek.com.

This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if … [continue reading... ]

October 25, 2012, 9:01 am

Making Places and Brands

Originally posted on PRWeek.com.

This is the second in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

Some cities always attract the limelight. New York and Paris have rich pasts full of historic events and interesting people that will always … [continue reading... ]