Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

July 8, 2014, 1:17 pm

What Will Holidays in the Next America Look Like?

Originally posted on Forbes.com.

As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy … [continue reading... ]

July 2, 2014, 11:34 am

Gluten-Free: The Ultimate Clean Food Brand

Originally posted on Forbes.com.

I wrote a few weeks ago about the branding of clean food. It’s a multimillion-dollar trend, with all sorts of cookbook authors, lifestyle gurus and restaurateurs getting rich off our feeding frenzy to follow righteous diets. Thanks in large part to savvy marketing—as well as a fair amount of sound nutritional sense—eating … [continue reading... ]

June 18, 2014, 8:34 am

Can We Brand with the Singing Nun?

Originally posted on Forbes.com.

The Internet’s newest buzzy phenom is Suor (Sister) Cristina, a 25-year-old Italian woman known as the Singing Nun. She won the Italian version of “The Voice” by a landslide, capturing 62 percent of the votes, which The Guardian pointed out is better than Italian Prime Minister Matteo Renzi did when elected. … [continue reading... ]

June 2, 2014, 9:01 am

Why Whole Professions Need to Be Rebranded

Originally posted on Forbes.com.

Some industries undertake big campaigns to reinstate pride in their job titles. Others seem to get redefined when the cool kids arrive or the main tasks in a job category become glorified—as with the whole audiovisual category. The nerds of the late 1970s have their revenge as … [continue reading... ]

May 27, 2014, 11:46 am

The Branding of Clean Food

Originally posted on Forbes.com.

It doesn’t seem like that long ago that “clean” meant no grime on your counters or no dirt under your nails. Or perhaps no traces of drugs in your blood test or profanity on your PMRC-approved rock album.

Now the word we most commonly hear associated with “clean” is … [continue reading... ]

May 22, 2014, 11:21 am

How Brands Can Translate Support for the Troops This Memorial Day

Originally posted on Forbes.com.

After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without … [continue reading... ]

May 14, 2014, 1:36 pm

The End of Stuff Envy

Originally posted on Forbes.com.

“Shop till you drop.” “He who dies with the most toys wins.” “Greed is good.” Those credos seem as dated now as leg warmers and John Hughes films. They seem like relics not just from the ‘80s but also from an ancient civilization. It’s hard to believe that … [continue reading... ]

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

February 3, 2014, 1:32 pm

The Super Bowl Ads That Should Have Run

Originally posted on Forbes.com.

I suspect 2014 will be one of the last years that Super Bowl commercials have the cultural power they do. As our consumption patterns move away from must-see TV and all-uniting cultural events toward streaming, digital, on-demand entertainment, there’s not much left that everyone is going to … [continue reading... ]

December 30, 2013, 8:52 am

What Will Branding Look Like In 2014?

Originally posted on Forbes.com.

Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, … [continue reading... ]