Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

June 2, 2014, 9:01 am

Why Whole Professions Need to Be Rebranded

Originally posted on Forbes.com.

Some industries undertake big campaigns to reinstate pride in their job titles. Others seem to get redefined when the cool kids arrive or the main tasks in a job category become glorified—as with the whole audiovisual category. The nerds of the late 1970s have their revenge as … [continue reading... ]

May 7, 2014, 5:07 pm

Crash the Gates: The New Route to Success for Graduates and Everyone Else

Originally posted on PRWeek.com.

The career path many of us grew up with—find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and make nice with all the gatekeepers—is crumbling. So why should graduates, or anyone else, waste time … [continue reading... ]

April 22, 2014, 10:28 pm

Is Pot-Related Marketing The Next Big Gold Rush?

On the high holiday yesterday—4/20, that is—my friend and PR client Jason Hairston, the young entrepreneur behind the übersuccessful Nugget Spot in New York City, happily shared an article on Facebook. It was a Thrillist roundup of the city’s top 32 places to cure the holiday munchies.

Turns out Hairston—whose deep-fried nuggets of chicken, fish, pork, … [continue reading... ]

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

February 10, 2014, 9:49 am

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Originally posted on the Huffington Post.

It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a … [continue reading... ]

February 3, 2014, 1:32 pm

The Super Bowl Ads That Should Have Run

Originally posted on Forbes.com.

I suspect 2014 will be one of the last years that Super Bowl commercials have the cultural power they do. As our consumption patterns move away from must-see TV and all-uniting cultural events toward streaming, digital, on-demand entertainment, there’s not much left that everyone is going to … [continue reading... ]

September 9, 2013, 9:30 pm

How Can a Brand Grow Up? (See: Miley Cyrus)

Originally posted on Forbes.com.

The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good … [continue reading... ]

September 6, 2013, 9:01 pm

How Words Paint the Trends: New Words of 2013

Originally posted on Forbes.com.

Last week’s announcement of the newest additions to Oxford Dictionaries Online (the esteemed Oxford University Press’s free online dictionary) set media commentators and the social Web on fire. People smiled at their favorites, made fun of others, and began debating what it all says about our culture and the … [continue reading... ]

August 21, 2013, 9:51 pm

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

Originally posted on Forbes.com.

The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the … [continue reading... ]

August 14, 2013, 11:55 am

Mr. Bezos Goes to Washington

[Originally posted on Forbes.com.]

What would you do if you had a billion dollars? David Geffen invests in fine art. Larry Ellison races yachts. Sergey Brin develops synthetic meat. Richard Branson buys anything that qualifies as an absurd purchase. And Walt Disney is rumored to have underwritten his own cryogenic eternity. … [continue reading... ]