Then/Now/Next

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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

March 11, 2013, 12:27 pm

Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

Originally posted on Forbes.com.

It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle … [continue reading... ]

February 27, 2013, 9:01 am

Would Mindy McCready Have Agreed with Her Final Branding Statements?

Originally posted on Forbes.com.

A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.”

His gambit worked. The … [continue reading... ]

February 18, 2013, 9:00 am

Finding (Who to Blame for) Nemo

Originally published on Stamford magazine’s website.

Global warming makes me feel overwhelmed. I’ve been writing about extreme weather and various trends surrounding it—from weather watching in the social media age and our need to feel in control to the global state of discussions about clean water—for so long, but now that I’m living it, I’m tired. … [continue reading... ]

February 15, 2013, 9:01 am

More Than Words

Originally published on Stamford magazine’s website.

As a trendspotter, my eyes tend to be forever focused on the future, but one of my favorite ways to look back is through various linguists’ and lexicographers’ annual words of the year lists. For 2012, the rearview mirrors at the major dictionaries focused on big … [continue reading... ]

January 25, 2013, 9:01 am

Predictions for Thriving in the Near Future

Originally posted on the Huffington Post.

This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

January 22, 2013, 10:06 am

2013: The Year Fatigue Set In

Originally posted on the Huffington Post.

This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

January 17, 2013, 11:48 pm

From Bradley to Lena: Personal Branding on the Red Carpet

Originally posted on Forbes.com.

Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s … [continue reading... ]

January 14, 2013, 9:01 am

Reconnecting to Reality with Native Cultures

Originally posted on the Huffington Post.

This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

January 11, 2013, 9:01 am

The Big Burg Theory

Originally posted on the Huffington Post.

This is the 11th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]