Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

August 13, 2014, 1:42 pm

The New Power of Millennial Hispanics

Originally posted on CNBC.com.

Politicians and pundits have long been talking about the new non-white majority in the United States, and especially about the growing numbers and clout of Hispanic-Americans. As of the 2011 census, around 52 million Americans called themselves Hispanic, about 17 percent of the population—but their influence is … [continue reading... ]

August 10, 2014, 4:59 pm

Extreme Authenticity: You’d Better Know What the Symbols Mean

Originally posted on Forbes.com.

Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story?

What’s true for companies … [continue reading... ]

July 18, 2014, 4:03 pm

Why People Rule the World in 2014

Originally posted on the Huffington Post.

“For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking.

This isn’t a post to plug my colleagues at Havas, or their … [continue reading... ]

July 11, 2014, 9:33 am

The Future of the American Mood: Hispanic Millennials in Border States

Originally posted on the Huffington Post.

The new U.S. centers of gravity are California and Texas. Yes, they’re the top two states by population, with just over 38 million people in California and more than 26 million in Texas. But mass does not equal gravity. And yes, they have Hollywood and Silicon … [continue reading... ]

July 8, 2014, 1:17 pm

What Will Holidays in the Next America Look Like?

Originally posted on Forbes.com.

As we pack up our picnic baskets and red, white and blue outfits from July 4th, I’ve been thinking about what holidays in the Next America will look like. Well-traveled Americans know what a blast holiday traditions can be in other countries, from Carnival in Brazil and Italy … [continue reading... ]

July 2, 2014, 11:34 am

Gluten-Free: The Ultimate Clean Food Brand

Originally posted on Forbes.com.

I wrote a few weeks ago about the branding of clean food. It’s a multimillion-dollar trend, with all sorts of cookbook authors, lifestyle gurus and restaurateurs getting rich off our feeding frenzy to follow righteous diets. Thanks in large part to savvy marketing—as well as a fair amount of sound nutritional sense—eating … [continue reading... ]

July 1, 2014, 10:33 am

Getting Warmer: San Antonio, San Diego, LA, Phoenix

Originally posted on Forbes.com.

Everyone knows that the Southwest is warm this time of year, but today the region is hot. Its time has finally come. Millions of Hispanic-American families (whose ethnic/racial group makes up 17 percent of the U.S. population) are putting down roots there, and Latin millennials are putting the sex … [continue reading... ]

June 19, 2014, 12:40 pm

Eyes Wide Open on the Next America

Originally posted on PRWeek.com.

If you want to understand the real action shaping what’s next in our dynamic nation, forget New York City. Sure, it’s still the economic and cultural powerhouse it has been for centuries, but it’s essentially a separate nation dancing to its own tune and watching its moves … [continue reading... ]

June 2, 2014, 9:01 am

Why Whole Professions Need to Be Rebranded

Originally posted on Forbes.com.

Some industries undertake big campaigns to reinstate pride in their job titles. Others seem to get redefined when the cool kids arrive or the main tasks in a job category become glorified—as with the whole audiovisual category. The nerds of the late 1970s have their revenge as … [continue reading... ]

May 29, 2014, 2:02 pm

Graduates: Live Your Life, Not What Your Parents Want for You

Originally published by the Stamford Advocate.

Working on the Apple account in 1997, I had become one of the youngest globalists in the advertising business. My agency then, TBWA Worldwide, was hired to reclaim the company’s passion and dream, and my job was to watch, listen and, of course, “think different.” It … [continue reading... ]