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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
May 6, 2013, 2:49 pm
Originally posted on the blog of Havas PR North America. Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]  Comments: Leave a comment March 22, 2013, 9:19 am
Originally posted on Forbes.com. It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d … [continue reading... ] Comments: One comment February 21, 2013, 9:01 am
Originally posted on Forbes.com. Last weekend, I came across an interesting article in The New York Times about people who had Livestrong tattoos and how they felt about them now. The upshot is that most of them—at least most of the people quoted in the article—don’t have a great deal of regret. They … [continue reading... ] Comments: Leave a comment January 15, 2013, 9:01 am
Originally posted on Forbes.com. I recently got a humorous pitch from a real estate agent in New Hampshire, where, he wrote in his email, “there is a theme-branding wave that is part capricious, part serious business.” At first his proposal made me giggle, but then I saw how it reflects the ways in … [continue reading... ] Comments: Leave a comment January 4, 2013, 9:01 am
Originally posted on the Huffington Post. This is the ninth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available … [continue reading... ] Comments: One comment January 2, 2013, 9:02 am
[Originally posted on Forbes.com.] Reboots are the new New Year’s resolutions. And without question, the second decade of the 21st century will be the era of the reboot. The years from 2000 to 2010 saw cataclysmic shifts in everything from digital communication to the state of the economy to beliefs in American … [continue reading... ] Comments: Leave a comment December 19, 2012, 9:01 am
Originally posted on Forbes.com. To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of … [continue reading... ] Comments: Leave a comment December 12, 2012, 12:01 pm
Originally published on the blog of the Council of Public Relations Firms. Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) … [continue reading... ] Comments: Leave a comment December 10, 2012, 1:29 pm
Originally posted on Forbes.com. It’s not news that this is the Age of the Personal Brand. Never before have people of all stripes had to—or wanted to—work so hard to sell their own unique service proposition. Mostly that’s a good thing for workers and businesses, but lately it has started to seem … [continue reading... ] Comments: Leave a comment October 22, 2012, 12:02 pm
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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