Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

Marian on Twitter

Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
December 5, 2012, 11:45 am

Make Solutions, Not Problems

by Marian in: American Life | Change | Mass Media | Politics | The Economy | Trends | advertising | health and wellness

Originally posted on the Huffington Post.

This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman is … [continue reading... ]

Comments: Leave a comment
October 11, 2012, 9:40 am

You Are What Your Card Says

by Marian in: Change | Social Media | advertising | brands | marketing

Originally posted on Forbes.com.

How important is the label you wear at work, the one that comes behind your name and serves as a descriptor? Whether that descriptor is internal marketing, external marketing, ego food or the line item in your daily life that inspires you, the answer is that it’s extremely … [continue reading... ]

Comments: Leave a comment
October 4, 2012, 10:16 pm

Bumper Sticker Branding

by Marian in: American Life | Social Media | Youth | advertising | brands

Originally posted on Forbes.com.

We can talk all we want about Twitter followers and Klout scores, but in this age of “everything communicates,” some of the strongest personal branding is still low-tech and old-school (pun intended): college bumper stickers and sweatshirts.

Putting educational brands, from universities on down to grade schools (even—say it ain’t so—nursery schools), on … [continue reading... ]

Comments: One comment
August 10, 2012, 9:05 am

For Better or for Worse

by Marian in: Insights | Public Relations | Social Media | advertising | marketing

Originally published in longer form on Stamford magazine’s website.

It’s as much a part of today’s office culture as mediocre coffee and birthday cupcakes from the nearest deli—and a whole lot more fun and useful for maintaining sanity. I’m talking about the work spouse, that person who is a sometime confidant, habitual … [continue reading... ]

Comments: Leave a comment
June 13, 2012, 11:41 am

What’s Your Product?

by Marian in: Public Relations | Social Media | advertising | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s … [continue reading... ]

Comments: Leave a comment
May 17, 2012, 9:05 am

Five Things to Think About as Facebook Goes Public

by Marian in: Social Media | advertising | brands

Originally posted on CNBC.com.

With the Facebook IPO looming and everybody watching, I’m wondering if the social network to end all social networks is going to live up to the hype. (Could anything live up to all this hype?)

With big advertisers not convinced that Facebook is a good platform to propel brands forward and privacy issues … [continue reading... ]

Comments: Leave a comment
May 7, 2012, 12:44 pm

Fearing Fear Itself

by Marian in: American Life | Insights | Politics | Public Relations | Social Media | The Economy | Youth | advertising | brands

Originally posted on the Huffington Post.

In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult … [continue reading... ]

Comments: Leave a comment
May 2, 2012, 9:01 am

The Value of Creativity

by Marian in: CSR | Mass Media | Public Relations | Social Media | Trends | advertising | marketing

Originally posted on @erwwpr’s flagship blog.

As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on … [continue reading... ]

Comments: Leave a comment
April 9, 2012, 4:29 pm

10 Lessons for Business and Life

by Marian in: Change | Public Relations | Social Media | Trends | advertising | brands

Originally posted on CNBC.com.

In my head (never mind the wrinkles on my forehead), it seems like only yesterday that I was an eager, bright overachiever, dressed in a blur of designer labels—the Lower East Side and Loehmann’s still spelled fashion bargains—and thrift-store finds, lapping up insights and tips from the likes of my former boss … [continue reading... ]

Comments: Leave a comment
April 5, 2012, 11:51 am

Newscrafting the Future

by Marian in: CSR | Mass Media | Public Relations | Social Media | Trends | advertising | brands | marketing

Originally posted on the Huffington Post.

Normally when I speak or write, it’s to comment on a new trend or the implications of breaking news—the sort of stuff that’s out there in the public spaces of the media. So at first, I thought speaking about social media at the American Association of Advertising Agencies’ Public Relations … [continue reading... ]

Comments: Leave a comment
 
  Older Entries »