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January 28, 2009, 2:52 pm

Buying influence

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Originally posted on pnintelligentdialogue.com.

Bloggers, Facebookers and the like are taking advantage of their own influencing power to generate revenue by selling that power to brands and businesses. I call this the Personal CPM. And the more value these influencers develop as their own media brand, the more they compete for eyeballs with big media. Consumers … [continue reading... ]