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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
December 23, 2009, 12:38 am

Reflecting on the Aughts

by Marian in: American Life | Change | Trends
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Originally posted on eurorscgpr.com.

As marketers and trend watchers, we like to name things. But this decade was a tough one to label. Commentators dithered for years about what to call it—the ohs, the zeros—but by the end of this year, a dominant name had emerged: the aughts, a reflection of many people’s feeling that we … [continue reading... ]

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December 19, 2009, 10:31 pm

Alone for the Holidays

by Marian in: American Life
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Originally posted on eurorscgpr.com.

It’s that time of year again. We’re all supposed to be nothing but joyful, yet magazines, newspapers and blogs are all offering their annual “survival tactics” for coping with holiday angst. This supposedly most wonderful time of the year has somehow become something that must be endured. There’s a great disconnect between … [continue reading... ]

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December 17, 2009, 10:49 pm

Anchors Away (or, Doing Change Right)

by Marian in: Change | Mass Media
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Originally posted on eurorscgpr.com.

If the past few years have taught us anything, it’s that change is a big part of life. Those who embrace it succeed, while those who resist it struggle.

Still, it’s human nature to like a good thing and want to preserve it. If we can’t do that, we want to at least … [continue reading... ]

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December 17, 2009, 12:14 pm

Obits Go Online

by Marian in: Social Media
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Originally posted on eurorscgsocial.com.

I’ve been talking for years about how we’re all living online. But as Paul Briand, who writes the “Baby Boomer Examiner” column for Examiner.com, points out, we aren’t just living online but also dying online.

Let me explain. I’m talking about obituaries, and here’s why: A new study from the Medill School of … [continue reading... ]

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December 15, 2009, 10:38 pm

What’s the New Role of PR?

by Marian in: Public Relations | Social Media
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Originally posted on eurorscgpr.com.

I’m still buzzing about a presentation last month by Jon Iwata, IBM senior vice president of marketing and communications, and a new Euro RSCG Worldwide client. His talk, the Institute for Public Relations’ 2009 Distinguished Lecture, titled “Toward a New Profession: Brand, Constituency and Eminence on the Global Commons” and given at … [continue reading... ]

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