Then/Now/Next

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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
March 31, 2010, 1:53 pm

Always On

by Marian in: American Life | Social Media | marketing

Originally posted on eurorscgpr.com.

It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter … [continue reading... ]

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March 23, 2010, 1:54 pm

Rethinking Teen Rebellion

by Marian in: American Life | Change | Politics | Social Media | Youth

Originally posted on eurorscgpr.com.

If you google “teenage rebellion,” you get a gazillion sites that explain how to cope with, prevent or quash it. You even get advice about how to medicate it—a couple of years ago, bloggers began talking about “oppositional defiant disorder,” though most of the response to that diagnosis was highly critical.

What seems … [continue reading... ]

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March 20, 2010, 4:21 pm

The Power of Inspiration

by Marian in: Insights | Social Media

Late last week, I got the sad news that a former colleague of mine had died. Fred Rubin, whom I was fortunate enough to work with at Chiat\Day and JWT, passed away last Friday afternoon. My heart goes out to his family and to everyone who was touched by this great thinker who always did … [continue reading... ]

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March 8, 2010, 1:22 am

After the Fall

by Marian in: American Life | Change

Originally posted on eurorscgpr.com.

All the news this past month about moving the trial of 9/11 mastermind Khalid Shaikh Mohammed out of downtown Manhattan has gotten me thinking about the many ways Sept. 11 has become a marker. We divide life into before and after, use the event as a way of judging the world and … [continue reading... ]

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March 4, 2010, 6:20 pm

Putting the Social in Social Responsibility

by Marian in: Insights | Social Media

Originally posted on The Huffington Post.

Corporate social responsibility looks a whole lot different now than it did a few years ago. Back then, the emphasis was on responsibility—look at all the good things we’re doing!—and on corporate, since so much of its DNA was based on business practices and funded by corporate largess. Lavish one-off … [continue reading... ]

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March 1, 2010, 11:56 am

The Future of Fashion

by Marian in: Insights | Trends | marketing

Originally posted on eurorscgpr.com.

I recently contributed to Fashion Futures 2025, a forward-thinking project that I’m excited about. The initiative, which launched last week, was a call to arms for companies across the global fashion industry to plan for a sustainable future, taking into account the environment and the living conditions of their customers, suppliers and … [continue reading... ]

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