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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
May 28, 2010, 1:41 pm
Originally posted on eurorscgpr.com. Lately I’ve been encountering more and more gestures that feel anti-consumer. The worst offenders include, unsurprisingly, the airlines. Anyone who has been on a plane in the past decade knows that flying isn’t what it used to be, but recently it seems as if it has turned into nothing less than a … [continue reading... ]  Comments: 3 comments May 26, 2010, 3:43 pm
Originally posted on eurorscgpr.com. The European financial headlines have been nothing but bleak: defaults, a $1 trillion bailout, speculation that the euro might disappear, and discontent and strife in countries from Greece to Germany. The news is definitely not good, but the tone of the media messaging might be making it seem even worse. SmartMoney warned investors … [continue reading... ] Comments: Leave a comment May 24, 2010, 10:35 pm
Originally posted on eurorscgpr.com. When I attended the Connecticut Democratic State Convention last week, two major things struck me. The first is the degree to which politicians and political organizers are using the same analogies as marketers—everyone is going grassroots. Just as those of us in the communications business are striving to create homegrown movements and … [continue reading... ] Comments: One comment May 20, 2010, 8:18 pm
Originally posted on The Huffington Post. Look at the American political landscape today and you might begin to get the sinking feeling that the red state/blue state dichotomy is, on the one hand, just a bit of political show and, on the other, a pitiable piece of naiveté. We have to admit that if we want … [continue reading... ] Comments: Leave a comment May 12, 2010, 7:59 pm
Originally posted on The Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about … [continue reading... ] Comments: 2 comments May 10, 2010, 11:22 pm
Originally posted on eurorscgpr.com. New York Times tech columnist David Pogue just wrote a compelling column about a “convenient, mysterious service from cable companies”: free Wi-Fi hot spots for subscribers. Companies including Cablevision, Comcast and Time Warner have been creating free hot spots for their customers—and each other’s customers—in New York, New Jersey and Connecticut. Cablevision customers, … [continue reading... ] Comments: One comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
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