October 22, 2010, 9:02 pm
Originally posted on the Huffington Post.
As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ]
October 9, 2010, 3:32 pm
Originally posted on eurorscgpr.com.
Earlier this week, I went back to school and back to a CBI—the ultimate distinction at Euro RSCG Worldwide and ERWW PR. That’s our shorthand for Creative Business Ideas, those big leaps that rewrite a brand’s potential and give it new probabilities. Back in the early days of aspiring to CBIs, we … [continue reading... ]
October 6, 2010, 9:38 am
Originally posted on eurorscgpr.com.
Today, life is one big blur. At home, my office doubles as art gallery, library and dog playroom. In the kitchen, my palette runs more and more toward fusion (anyone else tried chicken with horseradish and curry?). On vacation in coastal Rhode Island this summer, it wasn’t Hurricane Earl we were worried … [continue reading... ]