October 22, 2010, 9:02 pm
Originally posted on the Huffington Post.
As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ]
October 9, 2010, 3:32 pm
Originally posted on eurorscgpr.com.
Earlier this week, I went back to school and back to a CBI—the ultimate distinction at Euro RSCG Worldwide and ERWW PR. That’s our shorthand for Creative Business Ideas, those big leaps that rewrite a brand’s potential and give it new probabilities. Back in the early days of aspiring to CBIs, we … [continue reading... ]