Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

Marian on Twitter

Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
May 31, 2011, 1:25 am

It’s All a Blur

by Marian in: Public Relations | Social Media | Trends | marketing

Originally posted on eurorscgpr.com.

In a world gone blurry (work/life, life/work and back again), what’s a PR or marketing professional to do in terms of messaging? Maybe you’ve noticed, as I have, the fantastic confusion pertaining to transparency these days, in an age of SarbOx gone mad. Take my household’s morning routine: We’re big banana eaters, … [continue reading... ]

Comments: Leave a comment
May 25, 2011, 9:54 pm

Retiring Ronald McDonald

by Marian in: American Life | Youth | marketing

Originally posted on the Holmes Report.

Is Ronald McDonald about to retire his wig? According to the AP, Mr. McDonald, at 48, is in the throes of a mid life crisis. That flame haired icon of a greasy, fries-filled youth may be hitting the highway, and looking for other work … [continue reading... ]

Comments: Leave a comment
May 13, 2011, 9:51 pm

Beware Brand Obama

by Marian in: American Life | Politics | Public Relations | marketing

Originally posted on the Holmes Report.

Perhaps it’s my choice of profession, but I can’t help and think about Obama and Osama as brands. In our worldview as marketers and PR professionals, when we talk about brands we think about the values brands represents. And the best brands today are not … [continue reading... ]

Comments: Leave a comment
May 9, 2011, 9:31 am

The Problem with Local

by Marian in: American Life | Social Media | Trends

Originally published on eurorscgpr.com.

As someone who has made a career of tracking trends, I have not let this whole notion of local gone loco escape my sights. I’ve talked for a while about global going local, due in large part not only to our newfound connectivity on all things social media, but also to our … [continue reading... ]

Comments: Leave a comment
May 5, 2011, 10:37 am

The Importance of Patch and the Rise of Hyperlocal Media

by Marian in: Mass Media | Social Media | Trends

Originally posted on eurorscgpr.com.

We already know the world has gone hyperlocal—from rooftop gardens to online deals for everything from facials near your home to ceviche dinners close to your office on LivingSocial, Groupon and Dealtificate. The media industry is no exception, and right now I’m watching the Patch.com model as a symbolic nod to where … [continue reading... ]

Comments: Leave a comment