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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
June 29, 2011, 10:15 am

Feeling Stressed?

by Marian in: Public Relations | Social Media | Youth | health and wellness

Originally posted on Fuel the Future.

It’s hard not to feel stressed, and all the time. For starters, there’s global weirding and the many unknowns (and knowns!) of the economy. As PR people, life moves so fast because of how quickly media is changing; what exactly is news today, and how can we possibly keep a … [continue reading... ]

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June 27, 2011, 1:45 pm

1 + 1 = Excellence (Or…Hope Has Gotta Spring Eternal)

by Marian in: Insights | Public Relations

Originally posted on Fuel the Future.

With the next Cannes Lions on the distant horizon (I can barely make Fourth of July plans, so how in the world can I think about June 2012?) and my recent addition of Lisa Rosenberg to be president of Euro RSCG Worldwide PR, I’ve been obsessing a lot lately about … [continue reading... ]

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June 27, 2011, 9:02 am

Selling a Presidency

by Marian in: Politics | Public Relations | Social Media | The Economy | brands | marketing

Originally posted on the Holmes Report.

As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic poster … [continue reading... ]

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June 24, 2011, 10:26 am

Can PR Do Cannes?

by Marian in: Public Relations

Originally posted on Fuel the Future.

It was a big week in Cannes, and I just flew home. From Jacksonville.

So here I am in Connecticut trying to decide if I have Cannes envy after following my friends and colleagues in France on Facebook and Twitter.

But what I’ve decided is that maybe Cannes isn’t … [continue reading... ]

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June 17, 2011, 3:35 pm

Is Connectivity the New Killer?

by Marian in: American Life | Trends | Youth | health and wellness

Originally posted on the Holmes Report.

When watching “Mad Men,” it’s hard not to revel in the decadent splendor of indulgence, of three-martini lunches and an endless stream of smoke rings. At the same time, it’s hard to relate to the idea of smoking in an airplane or even a house, or lighting up after dinner … [continue reading... ]

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June 11, 2011, 9:56 pm

How Social Media and Sexting Can Kill Your Brand

by Marian in: Politics | Public Relations | Social Media

Originally posted on the Holmes Report.

It’s been an interesting week to be a PR professional. Or should I say, with the advent of all things social, an interesting couple of years?

I’ve been talking about Brand Me for a while, but now more than ever—Anthony Weiner and his cyber sexcapades brings … [continue reading... ]

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June 7, 2011, 8:31 pm

Corporations: Pillars of the Community?

by Marian in: American Life | Insights | Social Media | Trends

Originally posted on the Huffington Post.

There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy.

But there’s another … [continue reading... ]

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June 3, 2011, 9:44 pm

If Brands Gave Commencement Speeches

by Marian in: Insights | Public Relations

Originally posted on the Holmes Report.

Having attended my reunion recently, I can’t help but be fascinated by this year’s crop of commencement speeches, featuring various A-listers at universities across the country. From Michelle Obama to Elie Wiesel to Conan O’Brien, the speakers this year are sounding the usual inspirational call to arms to follow … [continue reading... ]

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June 2, 2011, 9:02 am

Where Is the Value in a Four-Year Education?

by Marian in: American Life | Change | The Economy | Trends | Youth

Originally published on the Huffington Post.

I just want to say one word to you. Just one word. Value.

Okay, that wasn’t exactly how it went. But just as our view of plastics has changed significantly since the era of The Graduate, the American dream of the 1960s—marriage, a family, a house in the suburbs and hopefully … [continue reading... ]

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