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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
September 27, 2011, 11:01 pm

The Late-Night Woes of RFP Crafting in a 140-Character (or Less) World

by Marian in: Public Relations | Social Media | marketing

Originally posted on Euro RSCG’s Social Life and Social Media blog.

I am on page 60-something of the latest and greatest RFP (and no, I can’t tell you from where—it’s confidential, even in this age of radical transparency), and you might surmise that it’s because I ramble and can’t get to the point. … [continue reading... ]

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September 21, 2011, 1:41 pm

Heady Romances (But Can They Transcend the Buzz?)

by Marian in: Trends | marketing

Originally posted on the Holmes Report.

I’m not sure anyone could have predicted the madness—the sheer intensity of the late-summer romance between fast-fashion-hungry shoppers and Missoni’s line for Target. From Manhattan to Memphis, the blink-and-it-was-gone pop-up collection from the Italian luxury goods maker was a hit beyond Target’s wildest dreams—testing the mettle and resourcefulness of fashion-forward … [continue reading... ]

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September 13, 2011, 11:13 am

Moved to Action

by Marian in: Change | Insights | Social Media | The Economy | Trends | Youth | brands

Originally posted on the Huffington Post.

In my travels around the world, I’ve (over)heard a lot of ways for people to say they’ve reached a point of no return with their frustration, feeling so full of stress that they’re stirred from passive acceptance to real action. Some cultures say it’s “the drop that … [continue reading... ]

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September 9, 2011, 4:16 pm

Once in a Tech Time

by Marian in: Social Media | advertising | brands | marketing

Originally posted on the Holmes Report.

Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, … [continue reading... ]

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September 1, 2011, 8:27 pm

Watching the Weather Channel Crush It

by Marian in: Insights | Public Relations | Social Media

Originally posted on the Holmes Report.

I never liked the name Irene. Growing up in New Jersey, I had a crazy aunt with that very name, a religious zealot of sorts who would occasionally swoop into our suburban promised land from Brooklyn (when it wasn’t cool) and frighten me with her views. I have a vision … [continue reading... ]

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