This is the third in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. … [continue reading... ]
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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
November 29, 2011, 10:44 am
This is the second in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. … [continue reading... ]  Comments: Leave a comment November 28, 2011, 10:34 am
This is the first in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the … [continue reading... ] Comments: Leave a comment November 23, 2011, 4:14 pm
Originally posted on the Huffington Post. In the late ’90s, Douglas Rushkoff’s book Playing the Future introduced the term “screenager”: a teenager who spends a lot of time at a computer screen sending emails and instant messages, downloading music and movies, playing games and cruising around online. Cut to 15 years later, and we are all … [continue reading... ] Comments: Leave a comment November 19, 2011, 11:53 pm
Originally posted on CNBC. As I wrapped up our annual trends research for 2012, I couldn’t help but notice a gray area. Sure, gray is the color of neutrality and winter skies, but it’s also the metaphoric hue for everything from life in a cloud (think mobility, portability and transience) to the graying of our society, … [continue reading... ] Comments: Leave a comment November 15, 2011, 12:21 pm
Originally posted on the Holmes Report. College is the brand that’s taking a beating these days, as the (de)value of a four-year education is under fire and student loans strangle many. But now the recent news and horror of what happened at Penn State is topping the list. With college football and its fanatical fan base, … [continue reading... ] Comments: One comment November 11, 2011, 10:20 pm
Originally posted on the Huffington Post. Ladies and gentlemen of the Preoccupied movement, allow me to redirect your attention to another location, because Wall Street is getting stale (word on the street is it’s getting too cold for you to stay there anyway, and the object of your preoccupation enjoyed a nice … [continue reading... ] Comments: Leave a comment November 7, 2011, 11:46 am
Originally posted on the Huffington Post. Since 9/11 (and long before, actually), the world and our nation have been obsessed with a collective hatred of individuals who threaten our ways of life and promote hatred of it. But now that bin Laden, Hussein and Gadhafi are dead, who will be the object of our obscenity-laced scorn … [continue reading... ] Comments: Leave a comment November 4, 2011, 9:35 am
Originally posted on the Huffington Post. Everybody’s talking about the inevitable social media fatigue setting in, but I myself am having a wicked case of brain blur. At any given time, my head is filled with ways to solve problems that often have no answer, as in trying to make sense of how to communicate in … [continue reading... ] Comments: Leave a comment November 1, 2011, 11:22 am
Originally posted on the Huffington Post. Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It’s not at all unlike the virus portrayed in the … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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