Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
December 27, 2011, 11:10 am

The Changing Face of Change

by Marian in: CSR | Change | Social Media | The Economy | Trends | brands

Originally posted on the Huffington Post.

As we fade to gray in 2012, it’s due in no small part to the tearing down of traditions and an end of entitlement gone extreme.

Look for next year to lead to a new era and change in thought; it has been said that the Mayans did not … [continue reading... ]

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December 26, 2011, 12:41 pm

The Power of Newscrafting

by Marian in: Mass Media | Public Relations | brands

In August, I wrote a blog post questioning the desire of big business to tell stories about their brands on their own behalf, and without the help of the press. In it, I talked about Gap and its megadollar print campaign that took an editorial approach to telling stories. Although I applauded … [continue reading... ]

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December 23, 2011, 9:01 am

Five for Men

by Marian in: Mass Media | Trends | Youth

This is the 20th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. … [continue reading... ]

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December 22, 2011, 9:01 am

Five for Luxury

by Marian in: Mass Media | The Economy | Trends | Youth | brands

This is the 19th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. … [continue reading... ]

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December 21, 2011, 9:01 am

Five for Love and Relationships

by Marian in: The Economy | Trends | baby boomers

This is the 18th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the … [continue reading... ]

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December 20, 2011, 9:01 am

Five for Lifestyles

by Marian in: The Economy | Trends | Youth | baby boomers

This is the 17th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the … [continue reading... ]

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December 19, 2011, 9:01 am

Five for Lifestage Marketing

by Marian in: Social Media | The Economy | Trends | Youth | baby boomers | brands | health and wellness | marketing

This is the 16th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the … [continue reading... ]

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December 16, 2011, 9:01 am

Five for Latin America

by Marian in: Trends | brands

This is the 15th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. … [continue reading... ]

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December 15, 2011, 9:01 am

Five for Home Furnishings

by Marian in: American Life | The Economy | Trends

This is the 14th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. … [continue reading... ]

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December 14, 2011, 9:01 am

Five for Hispanic Marketing

by Marian in: Mass Media | Politics | Trends | Youth | brands | marketing

This is the 13th in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. … [continue reading... ]

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