Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
July 27, 2012, 9:01 am

Get Local

by Marian in: CSR | Insights | Public Relations | Social Media | brands

Originally posted on @erwwpr’s flagship blog.

This is the final post in a series of 10 about different aspects of CEO branding.

As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s … [continue reading... ]

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July 26, 2012, 9:01 am

Shape Up

by Marian in: Insights | brands | health and wellness

Originally posted on @erwwpr’s flagship blog.

This is the ninth in a series of 10 posts about different aspects of CEO branding.

This is not another piece about how a majority of Americans are overweight or obese. Nor is it a description of the way weight problems bear down on employee health and productivity. There are plenty … [continue reading... ]

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July 25, 2012, 10:16 am

Be Entrepreneurial (But How Much?)

by Marian in: Insights | Public Relations | The Economy | brands

Originally posted on @erwwpr’s flagship blog.

This is the eighth in a series of 10 posts about different aspects of CEO branding.

There’s a lot to be said for a CEO who manages to keep things on track with measured stewardship. Even in good times, when the media are all jazzed up with tales of business derring-do, … [continue reading... ]

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July 24, 2012, 9:01 am

Get Creative

by Marian in: Insights | Trends | brands

Originally posted on @erwwpr’s flagship blog.

This is the seventh in a series of 10 posts about different aspects of CEO branding.

How quickly could you come up with a dozen examples of great creativity? My guess is it would take you an hour at most if you have a good Internet connection. Your examples might include … [continue reading... ]

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July 23, 2012, 9:01 am

Speak and Write

by Marian in: Insights | Mass Media | Public Relations | Social Media | brands

Originally posted on @erwwpr’s flagship blog.

This is the sixth in a series of 10 posts about different aspects of CEO branding.

As a CEO, you are not only responsible for profitability and productivity, but you’re also the top representative for the views and philosophies of the company you lead. Your company website no doubt has pages … [continue reading... ]

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July 20, 2012, 10:24 am

Support Education

by Marian in: Insights | Youth | brands

Originally posted on @erwwpr’s flagship blog.

This is the fifth in a series of 10 posts about different aspects of CEO branding.

At every level, the future of America depends on raising the educational level of the whole population. Gone are the mass-production jobs that allowed low-skilled people to get work in a factory operating a machine … [continue reading... ]

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July 19, 2012, 9:01 am

Have the Guts to Be Accountable

by Marian in: Insights | brands

Originally posted on @erwwpr’s flagship blog.

This is the fourth in a series of 10 posts about different aspects of CEO branding.

Where does the buck stop in your organization?

U.S. President Harry S. Truman spelled it out with a sign on his desk: “The buck stops here!” With those words, which he also keenly referenced in … [continue reading... ]

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July 18, 2012, 9:01 am

Cultivate Good Social Media Habits

by Marian in: Insights | Public Relations | Social Media | brands

Originally posted on @erwwpr’s flagship blog.

This is the third in a series of 10 posts about different aspects of CEO branding.

You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks … [continue reading... ]

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July 17, 2012, 9:01 am

Be Present, Be Visible and Connect

by Marian in: Insights | Social Media | brands

Originally posted on @erwwpr’s flagship blog.

This is the second in a series of 10 posts about different aspects of CEO branding.

People remember moments of great leadership. They treasure them, retell them and burnish them in the retelling. The best become legendary symbols loaded with meaning—reputational gold.

John F. Kennedy in blockaded Berlin delivering his 1963 “Berliner” … [continue reading... ]

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July 16, 2012, 9:01 am

Have a Heart

by Marian in: CSR | Insights | Public Relations | brands

Originally posted on @erwwpr’s flagship blog.

This is the first in a series of 10 posts about different aspects of CEO branding.

“If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups … [continue reading... ]

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