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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
November 29, 2012, 3:36 pm

Sound of the Year for 2013: Co

by Marian in: Social Media | The Economy | Trends

Originally posted on the Huffington Post.

This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at … [continue reading... ]

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November 26, 2012, 5:12 pm

Ideas Conferences as Brand Builders

by Marian in: brands

Originally posted on Forbes.com.

We’re in an age of ideas conferences—not just such stalwarts as Davos and TED but also upstarts like All Things Digital’s D conferences (D11 is next, in May)—and attendance is increasingly seen as a mark of legitimacy. They’re the ultimate see-and-be-seen gatherings. Smart talk is today’s hot … [continue reading... ]

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November 19, 2012, 4:23 pm

Branding’s Winners and Losers, from Ms. Clinton and Madonna to Monica and Mitt

by Marian in: Change | brands

Originally posted on Forbes.com.

Some people have the brand elasticity to not just survive crises but also transcend them, rising up out of the proverbial ashes newly empowered and invigorated, remaining in the spotlight because they want to be there. Whereas others simply can’t seem to bounce back, no matter how … [continue reading... ]

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November 15, 2012, 1:39 pm

Sandy: What’s in a Name?

by Marian in: Insights | Trends | brands

Originally posted on Forbes.com.

Hurricane Sandy was a sucker punch, all right. The storm’s devastation reminded us all—even those of us who feel invincible, because we live in this capital of industry and commerce—of how vulnerable we are. A week after she struck, I’m still in the midst of it, coping without … [continue reading... ]

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November 13, 2012, 1:21 pm

Is There a Future for the Brand Who Bashes? (Or, What’s Next for Greg Smith?)

by Marian in: Insights | brands

Originally posted on Forbes.com.

Greg Smith, the disillusioned Goldman Sachs employee who left the firm in March with a scorched-earth op-ed in The New York Times, is back in the news as his tell-all book hit shelves last week. Whether he really pulled back the curtain on the Goldman brand or he’s just a … [continue reading... ]

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November 1, 2012, 9:01 am

When Brands Need a Reboot (Think Lance)

by Marian in: CSR | Public Relations | Social Media | brands | health and wellness

Originally posted on Forbes.com.

It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to … [continue reading... ]

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