Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

December 28, 2012, 10:25 am

Rethinking Quality of Life

Originally posted on the Huffington Post.

This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

December 20, 2012, 11:46 pm

The Future of Education: Constant Schooling

Originally posted on the Huffington Post.

This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

December 19, 2012, 9:01 am

Turning Your Name into a Brand

Originally posted on Forbes.com.

To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond.

That’s especially true in the world of fashion, where some of … [continue reading... ]

December 18, 2012, 8:41 am

Dads: The New Moms

Originally posted on the Huffington Post.

This is the sixth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available … [continue reading... ]

December 14, 2012, 2:26 pm

What’s Next for an Imperfect World?

Originally posted on the Huffington Post.

This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available … [continue reading... ]

December 12, 2012, 12:01 pm

Get Savvy About What’s Next

Originally published on the blog of the Council of Public Relations Firms.

Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) … [continue reading... ]

December 11, 2012, 10:12 pm

Economies Go Alternative

Originally posted on the Huffington Post.

This is the fourth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at … [continue reading... ]

December 11, 2012, 2:39 pm

Are You a Hsieh or a Ferriss?

Originally posted on Forbes.com.

With last week’s news that Tony Hsieh, CEO of Zappos, and his Downtown Project have pledged $1 million to Venture for America to help revitalize downtown Las Vegas (full disclosure: My agency helped spread the word through pro bono media outreach), I got to thinking about the role of character in branding.

I … [continue reading... ]

December 10, 2012, 1:29 pm

What Brand Is Your Therapist? (Or Lawyer or Accountant?)

Originally posted on Forbes.com.

It’s not news that this is the Age of the Personal Brand. Never before have people of all stripes had to—or wanted to—work so hard to sell their own unique service proposition. Mostly that’s a good thing for workers and businesses, but lately it has started to seem … [continue reading... ]

December 10, 2012, 12:16 am

An Affair to Forget: Today, Rebranding Becomes Him (Petraeus, Et Al)

Originally posted on Forbes.com.

Years ago I wanted to write a book, Another Woman: From Cleopatra to Marla, but now that seems to take us only halfway through the evolution of the mistress.

After Marla Maples, who secretly dated Donald Trump for two years in the ’80s while he was still married to Ivana (before … [continue reading... ]