“So What Do You Do, Marian Salzman, CEO of Euro RSCG Worldwide PR North America?” MediaBistro, April 18, 2012
In this Q&A with Marian, we discover a lot about transitions: about her transition from advertising to public relations, about how and why someone might switch from journalism to PR, about whether the definition of PR is in flux, about how personal relationships might need to adjust during a woman’s path to the C-suite, and about how Marian is changing the work environment in her office. “I don’t care if you’re 19 or 91,” she says. “If you have the answer for me, you can sit next to me. I don’t believe in physical offices.… I think PR—where people are worried about the corner office, the big couch—just give me a computer and let me work.”
“Plugged In,” Stamford, January/February 2012
A journalist pays a visit to Marian at her Stamford, Conn., home early one Sunday morning to discuss her work as a PR pro, devourer of world news and leading trendspotter (and co-CEO of a blended household). “I don’t have a crystal ball, but if I’m lucky, I have a measuring cup,” says Marian. “I’m more of a trend spreader with a sophisticated sense of what I’m interpreting from data, or hearing in focus groups, or learning from pattern-recognition work.” She talks about some of her latest projects and ideas, including trying to spread her “local is the new global” meme to her own backyard, specifically to promote Connecticut and bring more marketing and media companies there.