Books

“Well before the U.S. woke up to the need to engage more closely with the wider world, Salzman was perfecting the art, scanning thousands of media sources, doing hands-on observation, conducting research studies and collating insights from a network of trendspotters she’s built up across the world.” —The Economic Times (India)

Marian writes almost as much as she reads and is the author or co-author of 16 books on topics ranging from current affairs to the youth market and the commercial workplace. Her trendspotting books are must-reads for management professionals. (Alas, she didn’t get to finish My Naked Truth: Confessions of a Chippendales Dancer or Another Woman: From Cleopatra to Marla.)

Her Amazon page includes most of the following:

Marian also wrote a branded book for MasterCard on credit for new grads and contributed a chapter to Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (Jossey-Bass, 2009).