Books
“Well before the U.S. woke up to the need to engage more closely with the wider world, Salzman was perfecting the art, scanning thousands of media sources, doing hands-on observation, conducting research studies and collating insights from a network of trendspotters she’s built up across the world.” —The Economic Times (India)
Marian writes almost as much as she reads and is the author or co-author of 15 books on topics ranging from current affairs to the youth market and the commercial workplace. Her trendspotting books are must-reads for management professionals. (Alas, she didn’t get to finish My Naked Truth: Something Like Confessions of a Chippendales Dancer or Another Woman: From Cleopatra to Marla.)
Her Amazon page includes most of the following:
- Inside Management Training (Plume, 1985)
- MBA Jobs! An Insider’s Guide to the Companies that Hire MBAs (Amacom, 1986)
- Wanted: Liberal Arts Graduates (Anchor, 1987)
- Greetings from High School (Peterson’s, 1991)
- War and Peace in the Persian Gulf: What Teenagers Want to Know (Peterson’s, 1992)
- 150 Ways Teens Can Make a Difference (Peterson’s, 1992)
- Kids On-line: 150 Ways for Kids to Surf the Net for Fun and Information (Avon, 1994)
- Online Homework Helper (Avon, 1995)
- Girls Guide to Online (Avon, 1996)
- Next: Trends for the Near Future (Dutch edition; Anthos, 1997)
- Face2Face in Cyberspace: Found on the Hard Drive of the Internet Yankee (Addison-Wesley Nederlands, 1998)
- Next: Trends for the Near Future (U.S. edition; Overlook, 1999)
- Buzz: Harness the Power of Influence and Create Demand (Wiley, 2003)
- The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today (Palgrave Macmillan, 2005)
- Next Now: Trends for the Future (Palgrave Macmillan, 2006)
Marian also wrote a branded book for MasterCard on credit for new grads and contributed a chapter to Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (Jossey-Bass, 2009).
