Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

Marian on Twitter


Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.


“I used to think advertising was more about fibbing the truth or exaggerating information in order to get consumers to buy products. I have learned that it’s also about creating trends and influencing people in positive ways.”
“Very glad you came! I thoroughly enjoyed the presentation and everything you had to say.”
“I was more convinced by this presentation that advertising is about bringing ideas to the real world instead of just being creative.”
—Students from Michigan State University

“Retailers must become trend spotters to identify the driving forces behind today’s business and to plan for long-term success. That was the message Marian Salzman drove home with retailers at the inaugural IBD Summit in this seaside town [Monterey, Calif.].… ‘You have to have an insatiable curiosity. But you also have to understand the context. Nothing happens in isolation,’ she added.” —Bicycle Retailer and Industry News

“Virtually everyone was a ‘newbie’ to their favorite outdoor sport at some point in their lives, according to Marian Salzman, a trendspotter who kicked off the Outdoor Retailer Summer Market Thursday morning. Retailers who can cater to those ‘newbies’ have a leg up on the competition, Salzman said to the 500-or-so industry leaders gathered to hear the latest industry trends at the Marriott Hotel in downtown Salt Lake City.” —Boulder County Business Report

“I’m so stoked that I didn’t blow it off. Marian Salzman gave quite the lecture on the state of Americans and how the outdoor industry can get their attention.” —New West Blog

“Her most controversial statement was that ‘populist is the new elitist.’ However, it was actually her focus on a luxury client’s desire to feel a sense of community while he/she travels engaged the audience’s attention the most.” Luxury Travel Advisor

“Last week I was at a conference and heard Marian Salzman speak. Marian’s a futurist who studies trends in social media and technology and how it affects the world we live in. One of the most provocative ideas she suggested was centered on the Kindle. She admitted when it was first released she thought it was a technology that would stick around for a few years and fizzle out. Now, with the high adoption rate of the Kindle and introduction of the iPad, she believes it could revolutionize education.” Ervin & Smith Marketing to Women

“Salzman’s presentation was extremely topical and focused on how recent economic troubles affect consumer habits and how this will progress over the coming weeks and years. She discussed the shift away from conspicuous consumption toward a ‘less is more’ philosophy. She identified the need for marketers to ‘reignite desire’ for their brand or product as consumers continue to cut back and incorporate environmentalism into their decision-making around spending.” —Capitol Communicator

“Now [Salzman] sees the trend of ‘radical transparency.’ At a large media conference in London, where all the other speakers were obsessed with ‘monetization’ (making money from the Web), Salzman spoke of how the Bebo generation are happy for their lives to be transparent, and think that anything not put in the public domain is a shameful ‘secret.’ ” The Irish Times

“According to trendspotter and OIA Rendezvous keynote speaker Marian Salzman, the only businesses in which she would consider investing right now are soup and camping. Her reasoning is that Americans will be looking to escape the long-term economic turmoil and constant barrage of the media by returning to low-cost, simple activities that involve the entire family.” —Outdoor Industry Association WebNews

“Globalization + technology = forces that will shape your work life. Trendspotter and futurist Marian Salzman will bring that message today to the sixth annual Women’s Lyceum at Overland Park Convention Center.” —Kansas City Star

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