Also see Marian’s blog posts on LinkedIn.
“Philip Morris Manager in Interview: ‘I Have Never Smoked,‘” Campaign Asia, Sept. 11, 2018
A tobacco lobbyist who never smokes? Difficult to imagine. Marian Salzman, PR manager of the world’s largest tobacco company Philip Morris, wants is exactly that. Nena met her.
“‘I Didn’t Expect This To Be Easy’: Marian Salzman on Joining Philip Morris,” Orange by Handelsblatt, Nov. 21, 2018
Salzman believes leaving Havas to be global head of comms for a tobacco company was the “chance of a lifetime.” She might even convince you. “I wish that no one smoked cigarettes, make no mistake about it. I wish there was zero demand.”
“Philip Morris Hires Aaron Sherinian as Agency Revamp Takes Shape,” The Holmes Report, Sept. 10, 2018
Sherinian, who joins from the Aga Khan Development Network (AKDN), becomes VP of global communications transformation, reporting to Marian Salzman — who became PMI’s global communications SVP earlier this year and has set about reshaping the company’s marketing and communications approach.
“PMI Takes Smoke-Free Call to Creative Communities Truly Global at Middle East and Africa’s Premier Gathering,” Ansa Economia, Aug. 23, 2018
Senior Vice President Global Communications Marian Salzman said, “There is a large opportunity in the Middle East and Africa to leverage innovation and science for those who smoke and the people around them. We’re asking the creative community based in the region and elsewhere to join us in raising awareness around this important initiative.”
“Smoke and Mirrors? PR Industry Filters Out Tobacco Pitch,” The Holmes Report, July 19, 2018
Is all that about to change? New Philip Morris International (PMI) communications SVP Marian Salzman certainly hopes so, having kickstarted a search for marketing communications support as the company attempts to embrace a smoke-free future
“Philip Morris International Seeks PR Support for Smoke-Free Push,” The Holmes Report, July 12, 2018
It also comes under the watch of Marian Salzman, who recently left her job as Havas PR North America’s CEO to lead PMI communications as a senior VP. While many PR agencies have shunned working for big tobacco, Salzman believes the evolution of smoke-free products will change that stance.
“James Wright Named Havas PR North America CEO,” PR Week, July 10, 2018
Wright replaces Marian Salzman, who left Havas in late April to join tobacco giant Philip Morris International as SVP of communications. Salzman relocated to Switzerland for the newly created role. Since 2009, Salzman led Havas through changes including the rebranding from Euro RSCG Worldwide PR in 2012. She also helped to create a Havas PR operation across several continents called the Global Collective, of which she was chair.
“Cannes Lions: Philip Morris Seeks Creatives’ Help in Shift from Cigarettes,” Bloglikes, June 21, 2018
Also speaking at the Cannes Lions International Festival of Creativity on Thursday (in a fireside chat with veteran marketer Bonin Bough, at top), PMI’s SVP of Communications Marian Salzman said, “We are asking the creative community to join us in raising awareness of the potential of science, technology and innovation for those who smoke and the people around them.”
“Marian Salzman Is No Longer Serving Their Position at Havas PR,” Relationship Science, April 17, 2018
Marian Salzman, Head of Board at Social Providence.
“Salzman Signs Off at Havas for Philip Morris Int’l,” O’Dwyer’s PR News, April 13, 2018
Marian Salzman, who headed Havas PR North America since 2009, is moving to Switzerland for the senior VP-communications post at Philip Morris International. A non-smoker, Salzman was attracted to PMI because of its commitment to shift factories from producing cigarettes to smoke-free alternatives.
“Marian Salzman Exits Havas PR for Philip Morris International,” MM&M, April 13, 2018
Havas PR North America CEO Marian Salzman is leaving the agency to join tobacco giant Philip Morris International as SVP of communications. Salzman will relocate to Switzerland for the newly created role at the end of the month. She will report to the company’s CEO, Andre Calantzopoulos.
“Havas PR CEO Marian Salzman Leaving for Philip Morris SVP Role,” The Holmes Report, April 13, 2018
Havas PR North America’s CEO Marian Salzman is leaving the agency world at the end of this month to lead communications for Philip Morris International.
“Marian Salzman Exits Havas PR for Philip Morris International,” PR Week, April 12, 2018
Havas PR North America CEO Marian Salzman is leaving the agency to join tobacco giant Philip Morris International as SVP of communications. Salzman will relocate to Switzerland for the newly created role at the end of the month. She will report to the company’s CEO, André Calantzopoulos.