2017 Print/Online

Also see Marian’s blog posts on the Huffington Post and Forbes.com.

Sleep Gadgets Adjust if You’re Restless—or Snoring,” Cumberlink, July 13, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Sleep Gadgets,” Tribune 242, July 12, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Sleep Gadgets Adjust if You’re Restless—or Snoring,” lowellsun.com, July 12, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Sleep Gadgets Adjust if You’re Restless—or Snoring,” Bangkok Post, July 12, 2017

People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America. “Sleep is the new status symbol.”

Under the Covers: Sleep Technology Explodes,” crowrivermedia.com, July 11, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless—or Snoring,” Winston-Salem Journal, July 11, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Products Promise Better Night’s Sleep,” Clinton Herald, July 11, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

The United States Sleep Less,” Ming Pao, July 11, 2017

[Translated from Chinese] Marian Salzman, chief executive of Havas PR in North America, says people are now boasting about how much they spend buying mattresses, more than buying clothes. “Sleep is a new symbol of identity,” she said.

Sleep Gadgets Aim to Lure Customers Craving a Good Night’s Sleep,” ETtech, July 11, 2017

People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America..

More Products Promise to Help You Sleep,” Herald-Tribune, July 11, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Bull Market for Sleep,” The Register-Guard, July 11, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Gadgets Promise to Deliver the ‘Status Symbol’ of Restful Sleep, But Are They a Pipe Dream?,” The Japan Times, July 11, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless—or Snoring,” SFGate, July 11, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Counting More Than Sheep; Sleep Becoming Big Business,” Dispatch. Argus, July 10, 2017

The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

How an Overtired Nation Is Fueling a Sleep-Tech Boom,” CBSNews, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Sleep Technology Explodes,” The Morning Journal, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Under the Sheets: Boom of the Technology of the Dream,” lacronica.com, July 10, 2017

[Translated from Spanish] People are more likely to presume more about how much they spent for a mattress than on their clothes, said Marian Salzman, director of Havas PR North America.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless—or Snoring,” WTOP, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

News Outlets Seek to Negotiate with Google, Facebook on Ads,” Komo News, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Sleep Technology Explodes,” Castanet, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Zzzzzz: Sleep Gadgets Adjust if You’re Snoring,” News24, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Under the Covers: Sleep Technology Explodes,” The Daily Astorian, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

The Latest Overpriced Wellness Trend: a Good Night’s Sleep,” New York Post, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Companies Are Aiming to Bring Sleep into the High-Tech World,” thestar.com, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Technology as a Resource to Fall Asleep,” Los Tiempos, July 10, 2017

[Translated from Spanish] The number of so-called “sleep centers accredited” by the American Academy of Sleep Medicine nearly tripled between 2000 and 2015, according to the group. People are more likely to presume more about how much they spent for a mattress than on their clothing, said Marian Salzman, director of Havas PR North America.

AP News in Brief at 6:04 a.m. EDT,” Miami Herald, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Under the Covers: Sleep Technology Explodes,” WSBT 22, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Companies Target Sleep Quality with High-Tech Sleep Products,” Washington 4, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless—or Snoring,” The News Tribune, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Under the Sheets: Boom of the Technology of the Dream,” el Nuevo Herald, July 10, 2017

[Translated from Spanish] The number of so-called sleep centers accredited by the American Academy of Sleep Medicine nearly tripled between 2000 and 2015, according to the group. People are more likely to presume more about how much they spent for a mattress than on their clothes, said Marian Salzman, director of Havas PR North America.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless—or Snoring,” Associated Press, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

Zzzzzz: Sleep Gadgets Adjust if You’re Restless—or Snoring,” Seattle Pi, July 10, 2017

The interest in sleep has intensified. The number of sleep centers accredited by the American Academy of Sleep Medicine nearly tripled from 2000 to 2015, the group says. People are more likely to brag about how much they spent for a mattress than on their clothes, says Marian Salzman, CEO of Havas PR North America.

PR’s Power Players Share Their Vision,” PRWeek, July 7, 2017

Well-known soothsayer Marian Salzman, CEO of Havas PR US, predicted that PR will go in another direction: “I see us merged with the media companies not with UX (too specialized) or marketing (too general). Earned media will have a savvy, sassy role in media agencies.”

Sleep Is the New Status Symbol,” BusinessMirror, July 4, 2017

If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleeping Is the New Measure of Success,” el Nuevo Herald, June 28, 2017

[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today is a measure of success, a skill that must be nurtured and fed.

Keeping Systems Running During a Global Health Crisis—How Do We Prevent Panic?,” YouTube, June 27, 2017

A symposium, sponsored by Project HOPE and Health Affairs, assembled a group of noted experts on global health on June 14, 2017, in New York to discuss how to prepare for future pandemics by taking steps now to keep vulnerable health systems secure. The focus of this panel was “Keeping Systems Running During a Global Health Crisis—How Do We Prevent Panic?” Marian Salzman, CEO, Havas PR (16:00).

Global Power Book: Is the Uncertain Geopolitical Climate Good for the PR Sector?,” PRWeek, June 13, 2017

Havas PR US chief executive Marian Salzman takes a philosophical view: “Uncertainty is bad for the soul and we are a soulful business, so I would say all this tension and negativity isn’t good for PRs, humans, the planet, and on and on.” MSLGroup chief influence strategist Erin Lanuti is downbeat for a different reason: “The current geopolitical climate is giving everyone news fatigue, which is further exasperated by the continued bantering about media bias and ‘fake news.’ I believe all of this is bad for the PR industry, as media bias, whether real or implied, diminishes the trust people have in news as a whole.”

Enough Already: Unintended Consequences Shaping Marketing Trends in 2017,” ScreenMedia Daily, June 7, 2017

Havas PR’s annual trends report, Blowback to the Future: The Trends That Will Shape 2017, complied by trendspotter Marian Salzman, is a much sought-after guide and an end-of-year reading tradition for brands and marketers looking to better understand the mind and mood of consumers around the world.

Gender Equality: Time for Action,” PRWeek, June 2, 2017

This year’s honorees are Kathy Bloomgarden, Kimberley Goode, Catherine Hernandez-Blades, Margery Kraus, Marian Salzman, Barby Siegel, Pam Wickham, Renee Wilson, and Melissa Waggener Zorkin, and seven of these inspirational PR pros were able to join us on the day.

Southern Arizona Authors,” Tucson.com, June 2, 2017

“Agile,” writes Marian Salzman in this manual on the public relations business, is “1. quick and well-coordinated…; 2. active; lively…; 3. marked by an ability to think quickly….” Salzman, the CEO of Havas PR North America, applies the term and walks the “agile” walk in this how-to on navigating the fast-paced, always-connected PR world. With a lively voice, clarifying with bullet points, boxes and examples, she dispenses such advice as how to craft the news, pitch to the media, brand clients, spot trends, manage social media, and control crises (one piece of advice: when your client does a naughty, get him to respond like Hugh Grant—with an immediate, convincing public mea culpa—not like Lance Armstrong).

Gender Equality: Time for Action,” PRWeek, June 2, 2017

This year’s honorees are Kathy Bloomgarden, Kimberley Goode, Catherine Hernandez-Blades, Margery Kraus, Marian Salzman, Barby Siegel, Pam Wickham, Renee Wilson, and Melissa Waggener Zorkin, and seven of these inspirational PR pros were able to join us on the day.

Leaning In and Climbing Up: Cheers to Successful Women in PR,” Cision, June 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office—but the numbers dwindle as soon as you hit the top.

Successful Women in PR: Leaning In & Climbing Up,” PR Newswire, June 1, 2017

Thank you to the following women for their participation: Kristin Daher, president and chief storyteller of Powerhouse Communications; Carmen Marsans, SVP of client services for Comunicad; Crosby Noricks, founder and director of PR Couture; MJ Pedone, president of Indra Public Relations; Marian Salzman, CEO of Havas PR; Gini Dietrich, CEO of Arment Dietrich, Inc.; and Krysten Copeland, founder and chief strategy officer of KC& Co Communications.

Are In-House Firms Doomed After the Pepsi-Kendall Jenner Ad,” PRWeek, May 19, 2017

Marketing and communications veterans Marian Salzman and Peter Land take sides on whether Pepsi’s ill-considered ad starring reality-show star Kendall Jenner spells doom for in-house agencies.

She Runs It Changing the Game Awards,” Advertising Women of New York, May 17, 2017

The She Runs It Changing the Game Awards recognizes women within the industry who are true catalysts of innovation—fearlessly making bold moves and reinventing the rules of marketing to transform their brands, their organizations, and those of their clients. Join us as we recognize these women, learn about their achievements and become inspired by how their journeys might affect your career path. 2017 HONOREES:

Paradigm Shift—Changing the Way a Customer Segment or Target Audience Is Approached: Marian Salzman, CEO, Havas PR North America.

Marian Salzman on Agile PR,” Leobottary, May 11, 2017

Marian Salzman is the CEO of Havas PR, U.S. Named one of the world’s top five trendspotters (bringing the term “metrosexual” to the world in 2003), Marian is one of the most-awarded female public relations executives in North America. Prior to joining Havas PR and the Global Collective, Marian was the Chief Marketing Officer (CMO) at Porter Novelli, CMO at JWT Worldwide, and Chief Strategy Officer at Euro RSCG Worldwide.

Scientific Debate: Why Sleeping Is the new Status Symbol in the World,” HRN, May 7, 2017

[Translated from Spanish] If the dream was the new sex 10 years ago, as noted by Marian Salzman, trends observer and executive director of Havas PR North America, today is a measure of success, a skill to be cultivated and nurtured as a “human being.”

Your Customer Will Not Follow You,” Dagens Media, May 4, 2017

[Translated from Swedish] Marian Salzman, CEO of Havas PR, is going so far to make a distinct difference between buying and shopping. To act is, according to her, exchanging money for product, such as buying detergent or toilet paper. Shopping, however, to socialize, is to be inspired and be entertained, and that’s where she says that physical stores have their future.

Agency Revenue Still Rising in Era of Integration and Transformation,” PRWeek, April 28, 2017

But the rest are placing their bets on more integration, and sages such as Cohn & Wolfe’s Donna Imperato and Havas PR’s Marian Salzman even suggest single-discipline agencies will no longer exist within a decade.

Havas: Q1 2017 Revenue,” 4-Traders, April 26, 2017

At regional level, in North America, Havas Media was hailed Media Agency of the Year by Adweek. Havas PR took five awards at the Bulldog Awards/Media Relations, including two Gold, for campaigns including “The Barnacle” and “Green Giant.”

The Female Side of Doing Business,” Entrepreneur, April 26, 2017

[Translated from Spanish] The concept of “alpha woman” established by Marian Salzman, attributed to all those women who first thought of themselves as people, then as women.

Sleeping, the New Measure of Success,” Clarin, April 26, 2017

[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today it is a measure of success, a skill that must be nurtured and fed.

Why the Press Release Is (Still) Not Dead,” BizReport, April 26, 2017

Four years ago, the UK’s executive director for government communications, Alex Aiken, declared that “the press release is dead.” A year ago, Marian Salzman’s article in Forbes asked “Is the Press Release Dead or Alive?

Sleeping Is a Measure of Success,” El Diario, April 24, 2017

[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today it’s a measure of success, a skill that must be nurtured and fed.

Why I’m Passing on Competitive Parenting Before It Starts: Multitasking Moms and Dads,” Cleveland.com, April 23, 2017

“I can see sleep being another weapon in competitive parenting and career-building,” Marian Salzman, a trendspotter and chief executive of Havas PR North America, told the Times. “If you want your child to succeed, do you have to buy them these sleep devices?”

Sleeping Is a Measure of Success,” El Periodico de Mexico, April 20, 2017

[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today is a measure of success, a skill that must be nurtured and fed.

Two Big Trends for Retailers to Watch in 2016,” All Latest Trends, April 19, 2017

At Retail’s BIG Show 2016, Marian Salzman, CEO of Havas PR North America, outlined key trends for retailers to watch in 2016 and beyond.

Reflections on the Future of the Millionaires,” Forbes, April 17, 2017

[Translated from Spanish] Stunning versus simplicity. Being a millionaire will also change by the evolution of content, where the mix between social networks and the reality format exposes a form of wealth, where Kim Kardashian and Donald Trump materialize being rich. However, the other side shows the Low Key trend where people like Mark Zuckerberg and Jeff Bezos are referents, which according to Marian Salzman’s Trends 2017 show the new form of success.

Is Sleep Becoming Fashionable?,” ConscienHealth, April 17, 2017

So, naturally the wellness industry is stepping up with all kinds of offerings. Sleepio is offering to shape up the inadequate sleeping patterns of your employees. Silicon Valley entrepreneurs are pouring money into sleepy innovation—which they claim is a $32 billion market. Trendspotter Marian Salzman tells the New York Times:

Sleep Is the New Status Symbol,” Watertown Daily Times, April 16, 2017

If sleep used to be the new sex, as trendspotter Marian Salzman proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Behind the Headlines with Marian Salzman,” CIsion, April 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always-on world. Salzman and her team at Havas PR give variety of insights including hot to master the brand narrative, how to craft a story, and how to make a client’s brand the story.

Sleep Is the New Status Symbol,” The Hamilton Spectator, April 14, 2017

If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” The Independent, April 12, 2017

If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished—as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol?,” SvD Perfect Guide, April 12, 2017

[Translated from Swedish] Marian Salzman—American PR queen who trained at both Harvard and Brown—says that sleep has become a status symbol.

Sleep Is the New Status Symbol,” The News-Review, April 11, 2017

If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Various Demi Innovation Sleep More Soundly,” CNN Indonesia, April 11, 2017

[Translated from Indonesian] Marian Salzman, CEO of Havas PR North America, 10 years ago proclaimed if sleep has become a new tram, it is also important such as “sex.” Now it becomes the measure of success, as well as enhancing human capabilities and prolonging life.

Millennials Are in Love with Botox,” New York Post, April 10, 2017

“People used to think they had to live with what they wore born with,” says Marian Salzman, a futurist and social media expert who serves as CEO of Havas PR. “Then orthodontics came along and introduced a new mindset.”

Sleep Is the New Status Symbol,” TODAY, April 9, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” Hot Air, April 9, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” New York Times, April 8, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” Sleep Review, April 8, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Year of the Peer Joins C-Suite Radio Family and Announces Q2 Schedule,” Medium, April 5, 2017

C-Suite Radio chairman Jeffrey Hayzlett recently welcomed Year of the Peer with Leo Bottary to the C-Suite Radio family. The guest lineup for Q2 includes Marian on April 27.

How to Prevent a Personal Tragedy from Becoming Your Personal Brand,” Forbes, April 3, 2017

“Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy.” Read on for Marian’s connection with the Parker family.

Women Trailblazers Are Role Models for Entire PR Industry,” PRWeek, March 31, 2017

The 2017 Hall of Femme honorees—Kathy Bloomgarden, Kimberley Goode, Catherine Hernandez-Blades, Margery Kraus, Marian Salzman, Barby Siegel, Pam Wickham, Renee Wilson, and Melissa Waggener Zorkin—have consistently done this throughout their careers, on top of their many other achievements.

This Communication Strategy Could Make or Break Your 2017,” Inc., March 30, 2017

Marian Salzman, CEO of Havas PR North America, agrees. “About 15 years ago, we identified ‘prosumers’—proactive consumers—leading-edge consumers that could influence other consumers,” said Salzman, who recently wrote a book on how both individuals and businesses can stand out in this new digital world.

Media Advisory: Proof CEO Mark Stouse to Keynote Infopresse Public Relations Conference in Montreal,” Financial Content, March 28, 2017

He will join other industry leaders, including Pierre Choquette, vice president of Edelman Montreal; Michèle Barmash, head of global PR at Reebok; Marian Salzman, CEO of Havas PR; and several others presenting at the conference.

Media Advisory: Proof CEO Mark Stouse to Keynote Infopresse Public Relations Conference in Montreal,” Nasdaq, March 28, 2017

He will join other industry leaders, including Pierre Choquette, vice president of Edelman Montreal; Michèle Barmash, head of global PR at Reebok; Marian Salzman, CEO of Havas PR; and several others presenting at the conference.

Money Radio’s ‘Financial Review’ Interview: Marian Salzman – Agile PR,” EatTheBankers.com, March 22, 2017

Sinclair Noe interviews Marian Salzman, author of Agile PR: Expert Messaging in a Hyper-Connected, Always-On World.

Influence, Commitment, Content: What Trends in PR?,” Infopresse, March 21, 2017

Translated from French: The agile PR is the new approach to public relations. Capturing attention, shaking conventions, mastering the media, knowing your story, spotting trends: these are the keys to building a “news-fluence” and winning the war of attention. Marian Salzman, CEO of Havas PR for North America and author of the book Agile PR, will present the five imperatives in order to make its place in this new media reality: to tame the interdependent media flows, to foresee the new PR environment, to play the game, build a solid narrative frame and think about its news.

Agile PR: Expert Messaging in a Hyper-Connected, Always- On World,” I-Connect007, March 17, 2017

This is one strong book, especially for those of us who are just hanging on by our fingernails to that fast-moving bullet train of social media. With the agility of a millennial and the composure of seasoned professionals, Salzman and her team at Havas PR take the reader on an educational tour of the world of social media, how it applies to businesses today, and how to best use it for our own companies’ benefit.

The Hashtag That Sells,” Holmes Report, March 17, 2017

Creating just the right hashtag is critical. Hashtags are now ubiquitous and, honestly, de rigueur for brand social conversations. At Havas PR, we have devised a set of succinct guidelines to follow to make yours stand out and work hard for your client.

2017 Hall of Femme Honorees Named by PRWeek,” Everything-PR, March 17, 2017

Those who have been chosen include Ruder Finn CEO Kathy Bloomgarden; Northwestern Mutual’s VP of communications and corporate affairs Kimberley Goode; executive chairman and founder of APCO Worldwide Margery Kraus; Havas PR North America CEO and chair of Global Collective Marian Salzman; Zeno’s CEO, Barby Siegel; PR Council President Renee Wilson; WE’s founder and CEO Melissa Waggener Zorkin; Raytheon’s VP of corporate affairs and communications as well as chief creative officer Pam Wickham; and Aflac’s SVP of corporate communications, Catherine Hernandez-Blades.

PRWeek Reveals 2017 Hall of Femme Honorees,” PRWeek, March 6, 2017

Nine women recognized for their dedication to the industry, game-changing drive and talent, and ability to inspire colleagues. This year’s inductees are: Kathy Bloomgarden, CEO, Ruder Finn; Kimberley Goode, VP of communications and corporate affairs, Northwestern Mutual; Catherine Hernandez-Blades, SVP of corporate communications, Aflac; Margery Kraus, founder and executive chairman, APCO Worldwide; Marian Salzman, CEO, Havas PR North America, and chair, Global Collective; Barby Siegel, CEO, Zeno; Pam Wickham, VP of corporate affairs and communications, and CCO, Raytheon; Renee Wilson, president, PR Council; Melissa Waggener Zorkin, founder and CEO, WE Communications.

Hidden Power? When Those Who Are Not on the Digital Radar Tilt the Balance,” Geston, March 1, 2017

“The way is to keep awareness of what is inside and outside our peripheral vision,” says Marian in “Blowback to the Future: The Trends That Will Shape 2017.”

Soon, the Refrigerator Itself Is…,” Expressen, Feb. 21, 2017

Translated from Swedish: The store will probably look different, but we still need to spend time with our friends, be inspired and meet people or get tips and advice in individual meetings, and there are physical stores [that are] better. Marian goes as far to talk about a distinct difference between “buy” and “shop.”

Enough Already: Unintended Consequences Shaping Marketing Trends in 2017,” ScreenMediaDaily, Feb. 18, 2017

“Havas PR’s annual trends report, Blowback to the Future: The Trends That Will Shape 2017, compiled by trendspotter Marian Salzman, is a much sought-after guide and an end-of-year reading tradition for brands and marketers looking to better understand the mind and mood of consumers around the world.

Politics Proved Bigger Entertainment Than Super Bowl Advertising,” PRWeb, Feb. 9, 2017

“To understand how significant these figures are, imagine how few Americans would have found politics more exciting than the nation’s premier sporting event five, 10 or 15 years ago. Now it’s a trend that’s happening in plain sight. Over the past 18 months, politics has provided a daily hit of high drama that’s reversed the flagging fortunes of news media,” said Marian. “We saw similar numbers driving a surprise shift back nearly 20 years ago, when we called the Rise of Religion.”

The Startup Scene at Brown,” HackerNoon, Feb. 3, 2017

We@Brown, the Women’s Empowerment Conference, aims to empower women to pursue their professional passions. Hosted by the Lady Launchers team at Brown EP, this year’s event will feature prominent female leaders in business and tech including Melanie Whelan, the CEO of Soulcycle; Laura Thompson, a VC investor at Google Ventures and co-founder of Runa Tea; and Marian Salzman, the CEO of Havas PR North America.

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World,” GoogleBooks, Jan. 26, 2017

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.

Agile PR: Expert Messaging In A Hyper Connected, Always On World,” HalfPriceBOOKS, Jan. 24, 2017
Bloggers, influencers, citizen journalists, today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.

Soap Star in Terrorist Social Media Sex Conspiracy Scandal,” Campaign US, Jan. 17, 2017
News consumers are increasingly inclined to pay attention to sensationalist items that stir up sensations of fear, outrage, frustration and anger, writes Marian.

PR Pros as Compelling Content Providers in 2017,” Bulldog Reporter, Jan. 11, 2017
Marian states that “more than ever, agencies—and clients—are blurring the lines between public relations, marketing, content creation and branding.”

Retro Trend Sweeping Tech Industry as CES Turns 50,” New York Post, Jan. 5, 2017
Futurist Marian Salzman, who is CEO of Havas PR, has been studying such trends, suggesting the return of turntables to retailers such as Urban Outfitters and Barnes & Noble helped boost record sales.

My 2017 Media Resolution: Havas PR’s Marian Salzman,” Campaign US, Jan. 5, 2017
The CEO of Havas PR vows to be more mindful this year.

What Are We Going to Be Buying in 2017?,” Radio 4 in Four, Jan. 4, 2017
Peter White talks to Marian, the person who coined the phrase “metrosexual” and author of Blowback to the Future: The Trends That Will Shape 2017, to find out why “simplicity” could be the watchword this coming year.

Six Trends That Will Shape 2017,” ET BrandEquity, Jan. 4, 2017
A look at Havas PR’s annual list compiled by ace trendspotter Marian.

What’s Coming in 2017: Fear, Anger and Vegan Protein,” NJ.com, Jan. 4, 2017
“It’s been a slow boil and people are kind of ready to jump out of the pot, it’s enough already,” says Marian. For her, 2017 will be the year of “blowback.”

Sexism, Vegetarianism, Tech Backlash: Trends in 2017,” WSJ Video, Jan. 3, 2017
The end of the man bun? Threats to vegetarianism? Both are trends to watch for in 2017. Marian, who correctly predicted the growing plague of cyberattacks, discusses on “Lunch Break with Tanya Rivero.”

Marian Salzman of Havas PR: What Can the Past Really Tell Us About 2017?,” More About Advertising, Jan. 1, 2017
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description. Today, businesses’ expertise and “creativity” are determined, at least in part, by their trendspotting talent.

Marian Salzman: Predictions for Connecticut in 2017,” mySA, Jan. 1, 2017
Marian, a Norwalk resident, has been a trendspotter for years and recently released her annual trends report.