“Money Radio’s ‘Financial Review’ Interview: Marian Salzman – Agile PR,” EatTheBankers.com, March 22, 2017
Sinclair Noe interviews Marian Salzman, author of Agile PR: Expert Messaging in a Hyper-Connected, Always-On World.
“Influence, Commitment, Content: What Trends in PR?,” Infopresse, March 21, 2017
Translated from French: The agile PR is the new approach to public relations. Capturing attention, shaking conventions, mastering the media, knowing your story, spotting trends: these are the keys to building a “news-fluence” and winning the war of attention. Marian Salzman, CEO of Havas PR for North America and author of the book Agile PR, will present the five imperatives in order to make its place in this new media reality: to tame the interdependent media flows, to foresee the new PR environment, to play the game, build a solid narrative frame and think about its news.
“Agile PR: Expert Messaging in a Hyper-Connected, Always- On World,” I-Connect007, March 17, 2017
This is one strong book, especially for those of us who are just hanging on by our fingernails to that fast-moving bullet train of social media. With the agility of a millennial and the composure of seasoned professionals, Salzman and her team at Havas PR take the reader on an educational tour of the world of social media, how it applies to businesses today, and how to best use it for our own companies’ benefit.
“The Hashtag That Sells,” Holmes Report, March 17, 2017
Creating just the right hashtag is critical. Hashtags are now ubiquitous and, honestly, de rigueur for brand social conversations. At Havas PR, we have devised a set of succinct guidelines to follow to make yours stand out and work hard for your client.
“2017 Hall of Femme Honorees Named by PRWeek,” Everything-PR, March 17, 2017
Those who have been chosen include Ruder Finn CEO Kathy Bloomgarden; Northwestern Mutual’s VP of communications and corporate affairs Kimberley Goode; executive chairman and founder of APCO Worldwide Margery Kraus; Havas PR North America CEO and chair of Global Collective Marian Salzman; Zeno’s CEO, Barby Siegel; PR Council President Renee Wilson; WE’s founder and CEO Melissa Waggener Zorkin; Raytheon’s VP of corporate affairs and communications as well as chief creative officer Pam Wickham; and Aflac’s SVP of corporate communications, Catherine Hernandez-Blades.
“PRWeek Reveals 2017 Hall of Femme Honorees,” PRWeek, March 6, 2017
Nine women recognized for their dedication to the industry, game-changing drive and talent, and ability to inspire colleagues. This year’s inductees are: Kathy Bloomgarden, CEO, Ruder Finn; Kimberley Goode, VP of communications and corporate affairs, Northwestern Mutual; Catherine Hernandez-Blades, SVP of corporate communications, Aflac; Margery Kraus, founder and executive chairman, APCO Worldwide; Marian Salzman, CEO, Havas PR North America, and chair, Global Collective; Barby Siegel, CEO, Zeno; Pam Wickham, VP of corporate affairs and communications, and CCO, Raytheon; Renee Wilson, president, PR Council; Melissa Waggener Zorkin, founder and CEO, WE Communications.
“Hidden Power? When Those Who Are Not on the Digital Radar Tilt the Balance,” Geston, March 1, 2017
“The way is to keep awareness of what is inside and outside our peripheral vision,” says Marian in “Blowback to the Future: The Trends That Will Shape 2017.”
“Soon, the Refrigerator Itself Is…,” Expressen, Feb. 21, 2017
Translated from Swedish: The store will probably look different, but we still need to spend time with our friends, be inspired and meet people or get tips and advice in individual meetings, and there are physical stores [that are] better. Marian goes as far to talk about a distinct difference between “buy” and “shop.”
“Enough Already: Unintended Consequences Shaping Marketing Trends in 2017,” ScreenMediaDaily, Feb. 18, 2017
“Havas PR’s annual trends report, Blowback to the Future: The Trends That Will Shape 2017, compiled by trendspotter Marian Salzman, is a much sought-after guide and an end-of-year reading tradition for brands and marketers looking to better understand the mind and mood of consumers around the world.
“Politics Proved Bigger Entertainment Than Super Bowl Advertising,” PRWeb, Feb. 9, 2017
“To understand how significant these figures are, imagine how few Americans would have found politics more exciting than the nation’s premier sporting event five, 10 or 15 years ago. Now it’s a trend that’s happening in plain sight. Over the past 18 months, politics has provided a daily hit of high drama that’s reversed the flagging fortunes of news media,” said Marian. “We saw similar numbers driving a surprise shift back nearly 20 years ago, when we called the Rise of Religion.”
“The Startup Scene at Brown,” HackerNoon, Feb. 3, 2017
We@Brown, the Women’s Empowerment Conference, aims to empower women to pursue their professional passions. Hosted by the Lady Launchers team at Brown EP, this year’s event will feature prominent female leaders in business and tech including Melanie Whelan, the CEO of Soulcycle; Laura Thompson, a VC investor at Google Ventures and co-founder of Runa Tea; and Marian Salzman, the CEO of Havas PR North America.
“Agile PR: Expert Messaging in a Hyper-Connected, Always-On World,” GoogleBooks, Jan. 26, 2017
Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.
“Agile PR: Expert Messaging In A Hyper Connected, Always On World,” HalfPriceBOOKS, Jan. 24, 2017
Bloggers, influencers, citizen journalists, today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.
“Soap Star in Terrorist Social Media Sex Conspiracy Scandal,” Campaign US, Jan. 17, 2017
News consumers are increasingly inclined to pay attention to sensationalist items that stir up sensations of fear, outrage, frustration and anger, writes Marian.
“PR Pros as Compelling Content Providers in 2017,” Bulldog Reporter, Jan. 11, 2017
Marian states that “more than ever, agencies—and clients—are blurring the lines between public relations, marketing, content creation and branding.”
“Retro Trend Sweeping Tech Industry as CES Turns 50,” New York Post, Jan. 5, 2017
Futurist Marian Salzman, who is CEO of Havas PR, has been studying such trends, suggesting the return of turntables to retailers such as Urban Outfitters and Barnes & Noble helped boost record sales.
“My 2017 Media Resolution: Havas PR’s Marian Salzman,” Campaign US, Jan. 5, 2017
The CEO of Havas PR vows to be more mindful this year.
“What Are We Going to Be Buying in 2017?,” Radio 4 in Four, Jan. 4, 2017
Peter White talks to Marian, the person who coined the phrase “metrosexual” and author of Blowback to the Future: The Trends That Will Shape 2017, to find out why “simplicity” could be the watchword this coming year.
“Six Trends That Will Shape 2017,” ET BrandEquity, Jan. 4, 2017
A look at Havas PR’s annual list compiled by ace trendspotter Marian.
“What’s Coming in 2017: Fear, Anger and Vegan Protein,” NJ.com, Jan. 4, 2017
“It’s been a slow boil and people are kind of ready to jump out of the pot, it’s enough already,” says Marian. For her, 2017 will be the year of “blowback.”
“Sexism, Vegetarianism, Tech Backlash: Trends in 2017,” WSJ Video, Jan. 3, 2017
The end of the man bun? Threats to vegetarianism? Both are trends to watch for in 2017. Marian, who correctly predicted the growing plague of cyberattacks, discusses on “Lunch Break with Tanya Rivero.”
“Marian Salzman of Havas PR: What Can the Past Really Tell Us About 2017?,” More About Advertising, Jan. 1, 2017
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description. Today, businesses’ expertise and “creativity” are determined, at least in part, by their trendspotting talent.
“Marian Salzman: Predictions for Connecticut in 2017,” mySA, Jan. 1, 2017
Marian, a Norwalk resident, has been a trendspotter for years and recently released her annual trends report.