2017 Print/Online

Also see Marian’s blog posts on the Huffington Post and Forbes.com.

Why the Press Release Is (Still) Not Dead,” BizReport, April 26, 2017

Four years ago, the UK’s executive director for government communications, Alex Aiken, declared that “the press release is dead.” A year ago, Marian Salzman’s article in Forbes asked “Is the Press Release Dead or Alive?

Sleeping Is a Measure of Success,” El Diario, April 24, 2017

[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today it’s a measure of success, a skill that must be nurtured and fed.

Why I’m Passing on Competitive Parenting Before It Starts: Multitasking Moms and Dads,” Cleveland.com, April 23, 2017

“I can see sleep being another weapon in competitive parenting and career-building,” Marian Salzman, a trendspotter and chief executive of Havas PR North America, told the Times. “If you want your child to succeed, do you have to buy them these sleep devices?”

Sleeping Is a Measure of Success,” El Periodico de Mexico, April 20, 2017

[Translated from Spanish] If sleeping was the new sex—as Marian Salzman, an executive at Havas PR North America proclaimed 10 years ago—today is a measure of success, a skill that must be nurtured and fed.

Two Big Trends for Retailers to Watch in 2016,” All Latest Trends, April 19, 2017

At Retail’s BIG Show 2016, Marian Salzman, CEO of Havas PR North America, outlined key trends for retailers to watch in 2016 and beyond.

Reflections on the Future of the Millionaires,” Forbes, April 17, 2017

[Translated from Spanish] Stunning versus simplicity. Being a millionaire will also change by the evolution of content, where the mix between social networks and the reality format exposes a form of wealth, where Kim Kardashian and Donald Trump materialize being rich. However, the other side shows the Low Key trend where people like Mark Zuckerberg and Jeff Bezos are referents, which according to Marian Salzman’s Trends 2017 show the new form of success.

Is Sleep Becoming Fashionable?,” ConscienHealth, April 17, 2017

So, naturally the wellness industry is stepping up with all kinds of offerings. Sleepio is offering to shape up the inadequate sleeping patterns of your employees. Silicon Valley entrepreneurs are pouring money into sleepy innovation—which they claim is a $32 billion market. Trendspotter Marian Salzman tells the New York Times:

Sleep Is the New Status Symbol,” Watertown Daily Times, April 16, 2017

If sleep used to be the new sex, as trendspotter Marian Salzman proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Behind the Headlines with Marian Salzman,” CIsion, April 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always-on world. Salzman and her team at Havas PR give variety of insights including hot to master the brand narrative, how to craft a story, and how to make a client’s brand the story.

Sleep Is the New Status Symbol,” The Hamilton Spectator, April 14, 2017

If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” The Independent, April 12, 2017

If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished—as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol?,” SvD Perfect Guide, April 12, 2017

[Translated from Swedish] Marian Salzman—American PR queen who trained at both Harvard and Brown—says that sleep has become a status symbol.

Sleep Is the New Status Symbol,” The News-Review, April 11, 2017

If sleep used to be the new sex, as Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Various Demi Innovation Sleep More Soundly,” CNN Indonesia, April 11, 2017

[Translated from Indonesian] Marian Salzman, CEO of Havas PR North America, 10 years ago proclaimed if sleep has become a new tram, it is also important such as “sex.” Now it becomes the measure of success, as well as enhancing human capabilities and prolonging life.

Millennials Are in Love with Botox,” New York Post, April 10, 2017

“People used to think they had to live with what they wore born with,” says Marian Salzman, a futurist and social media expert who serves as CEO of Havas PR. “Then orthodontics came along and introduced a new mindset.”

Sleep Is the New Status Symbol,” TODAY, April 9, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” Hot Air, April 9, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” New York Times, April 8, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Sleep Is the New Status Symbol,” Sleep Review, April 8, 2017

If sleep used to be the new sex, as Ms. Marian Salzman, a trendspotter and chief executive of Havas PR North America, proclaimed 10 years ago, today it is a measure of success—a skill to be cultivated and nourished as a “human potential enhancer,” as one West Coast entrepreneur told me, and life extender.

Year of the Peer Joins C-Suite Radio Family and Announces Q2 Schedule,” Medium, April 5, 2017

C-Suite Radio chairman Jeffrey Hayzlett recently welcomed Year of the Peer with Leo Bottary to the C-Suite Radio family. The guest lineup for Q2 includes Marian on April 27.

How to Prevent a Personal Tragedy from Becoming Your Personal Brand,” Forbes, April 3, 2017

“Alissa Parker’s 6-year-old daughter, Emilie, was killed at Sandy Hook Elementary School along with 19 other children and seven adults in December 2012. This was the darkest moment of Alissa’s life, but she was intent—even in those early days—on her story being one of hope, not tragedy.” Read on for Marian’s connection with the Parker family.

Women Trailblazers Are Role Models for Entire PR Industry,” PRWeek, March 31, 2017

The 2017 Hall of Femme honorees—Kathy Bloomgarden, Kimberley Goode, Catherine Hernandez-Blades, Margery Kraus, Marian Salzman, Barby Siegel, Pam Wickham, Renee Wilson, and Melissa Waggener Zorkin—have consistently done this throughout their careers, on top of their many other achievements.

This Communication Strategy Could Make or Break Your 2017,” Inc., March 30, 2017

Marian Salzman, CEO of Havas PR North America, agrees. “About 15 years ago, we identified ‘prosumers’—proactive consumers—leading-edge consumers that could influence other consumers,” said Salzman, who recently wrote a book on how both individuals and businesses can stand out in this new digital world.

Media Advisory: Proof CEO Mark Stouse to Keynote Infopresse Public Relations Conference in Montreal,” Financial Content, March 28, 2017

He will join other industry leaders, including Pierre Choquette, vice president of Edelman Montreal; Michèle Barmash, head of global PR at Reebok; Marian Salzman, CEO of Havas PR; and several others presenting at the conference.

Media Advisory: Proof CEO Mark Stouse to Keynote Infopresse Public Relations Conference in Montreal,” Nasdaq, March 28, 2017

He will join other industry leaders, including Pierre Choquette, vice president of Edelman Montreal; Michèle Barmash, head of global PR at Reebok; Marian Salzman, CEO of Havas PR; and several others presenting at the conference.

Money Radio’s ‘Financial Review’ Interview: Marian Salzman – Agile PR,” EatTheBankers.com, March 22, 2017

Sinclair Noe interviews Marian Salzman, author of Agile PR: Expert Messaging in a Hyper-Connected, Always-On World.

Influence, Commitment, Content: What Trends in PR?,” Infopresse, March 21, 2017

Translated from French: The agile PR is the new approach to public relations. Capturing attention, shaking conventions, mastering the media, knowing your story, spotting trends: these are the keys to building a “news-fluence” and winning the war of attention. Marian Salzman, CEO of Havas PR for North America and author of the book Agile PR, will present the five imperatives in order to make its place in this new media reality: to tame the interdependent media flows, to foresee the new PR environment, to play the game, build a solid narrative frame and think about its news.

Agile PR: Expert Messaging in a Hyper-Connected, Always- On World,” I-Connect007, March 17, 2017

This is one strong book, especially for those of us who are just hanging on by our fingernails to that fast-moving bullet train of social media. With the agility of a millennial and the composure of seasoned professionals, Salzman and her team at Havas PR take the reader on an educational tour of the world of social media, how it applies to businesses today, and how to best use it for our own companies’ benefit.

The Hashtag That Sells,” Holmes Report, March 17, 2017

Creating just the right hashtag is critical. Hashtags are now ubiquitous and, honestly, de rigueur for brand social conversations. At Havas PR, we have devised a set of succinct guidelines to follow to make yours stand out and work hard for your client.

2017 Hall of Femme Honorees Named by PRWeek,” Everything-PR, March 17, 2017

Those who have been chosen include Ruder Finn CEO Kathy Bloomgarden; Northwestern Mutual’s VP of communications and corporate affairs Kimberley Goode; executive chairman and founder of APCO Worldwide Margery Kraus; Havas PR North America CEO and chair of Global Collective Marian Salzman; Zeno’s CEO, Barby Siegel; PR Council President Renee Wilson; WE’s founder and CEO Melissa Waggener Zorkin; Raytheon’s VP of corporate affairs and communications as well as chief creative officer Pam Wickham; and Aflac’s SVP of corporate communications, Catherine Hernandez-Blades.

PRWeek Reveals 2017 Hall of Femme Honorees,” PRWeek, March 6, 2017

Nine women recognized for their dedication to the industry, game-changing drive and talent, and ability to inspire colleagues. This year’s inductees are: Kathy Bloomgarden, CEO, Ruder Finn; Kimberley Goode, VP of communications and corporate affairs, Northwestern Mutual; Catherine Hernandez-Blades, SVP of corporate communications, Aflac; Margery Kraus, founder and executive chairman, APCO Worldwide; Marian Salzman, CEO, Havas PR North America, and chair, Global Collective; Barby Siegel, CEO, Zeno; Pam Wickham, VP of corporate affairs and communications, and CCO, Raytheon; Renee Wilson, president, PR Council; Melissa Waggener Zorkin, founder and CEO, WE Communications.

Hidden Power? When Those Who Are Not on the Digital Radar Tilt the Balance,” Geston, March 1, 2017

“The way is to keep awareness of what is inside and outside our peripheral vision,” says Marian in “Blowback to the Future: The Trends That Will Shape 2017.”

Soon, the Refrigerator Itself Is…,” Expressen, Feb. 21, 2017

Translated from Swedish: The store will probably look different, but we still need to spend time with our friends, be inspired and meet people or get tips and advice in individual meetings, and there are physical stores [that are] better. Marian goes as far to talk about a distinct difference between “buy” and “shop.”

Enough Already: Unintended Consequences Shaping Marketing Trends in 2017,” ScreenMediaDaily, Feb. 18, 2017

“Havas PR’s annual trends report, Blowback to the Future: The Trends That Will Shape 2017, compiled by trendspotter Marian Salzman, is a much sought-after guide and an end-of-year reading tradition for brands and marketers looking to better understand the mind and mood of consumers around the world.

Politics Proved Bigger Entertainment Than Super Bowl Advertising,” PRWeb, Feb. 9, 2017

“To understand how significant these figures are, imagine how few Americans would have found politics more exciting than the nation’s premier sporting event five, 10 or 15 years ago. Now it’s a trend that’s happening in plain sight. Over the past 18 months, politics has provided a daily hit of high drama that’s reversed the flagging fortunes of news media,” said Marian. “We saw similar numbers driving a surprise shift back nearly 20 years ago, when we called the Rise of Religion.”

The Startup Scene at Brown,” HackerNoon, Feb. 3, 2017

We@Brown, the Women’s Empowerment Conference, aims to empower women to pursue their professional passions. Hosted by the Lady Launchers team at Brown EP, this year’s event will feature prominent female leaders in business and tech including Melanie Whelan, the CEO of Soulcycle; Laura Thompson, a VC investor at Google Ventures and co-founder of Runa Tea; and Marian Salzman, the CEO of Havas PR North America.

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World,” GoogleBooks, Jan. 26, 2017

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.

Agile PR: Expert Messaging In A Hyper Connected, Always On World,” HalfPriceBOOKS, Jan. 24, 2017
Bloggers, influencers, citizen journalists, today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations and causes.

Soap Star in Terrorist Social Media Sex Conspiracy Scandal,” Campaign US, Jan. 17, 2017
News consumers are increasingly inclined to pay attention to sensationalist items that stir up sensations of fear, outrage, frustration and anger, writes Marian.

PR Pros as Compelling Content Providers in 2017,” Bulldog Reporter, Jan. 11, 2017
Marian states that “more than ever, agencies—and clients—are blurring the lines between public relations, marketing, content creation and branding.”

Retro Trend Sweeping Tech Industry as CES Turns 50,” New York Post, Jan. 5, 2017
Futurist Marian Salzman, who is CEO of Havas PR, has been studying such trends, suggesting the return of turntables to retailers such as Urban Outfitters and Barnes & Noble helped boost record sales.

My 2017 Media Resolution: Havas PR’s Marian Salzman,” Campaign US, Jan. 5, 2017
The CEO of Havas PR vows to be more mindful this year.

What Are We Going to Be Buying in 2017?,” Radio 4 in Four, Jan. 4, 2017
Peter White talks to Marian, the person who coined the phrase “metrosexual” and author of Blowback to the Future: The Trends That Will Shape 2017, to find out why “simplicity” could be the watchword this coming year.

Six Trends That Will Shape 2017,” ET BrandEquity, Jan. 4, 2017
A look at Havas PR’s annual list compiled by ace trendspotter Marian.

What’s Coming in 2017: Fear, Anger and Vegan Protein,” NJ.com, Jan. 4, 2017
“It’s been a slow boil and people are kind of ready to jump out of the pot, it’s enough already,” says Marian. For her, 2017 will be the year of “blowback.”

Sexism, Vegetarianism, Tech Backlash: Trends in 2017,” WSJ Video, Jan. 3, 2017
The end of the man bun? Threats to vegetarianism? Both are trends to watch for in 2017. Marian, who correctly predicted the growing plague of cyberattacks, discusses on “Lunch Break with Tanya Rivero.”

Marian Salzman of Havas PR: What Can the Past Really Tell Us About 2017?,” More About Advertising, Jan. 1, 2017
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description. Today, businesses’ expertise and “creativity” are determined, at least in part, by their trendspotting talent.

Marian Salzman: Predictions for Connecticut in 2017,” mySA, Jan. 1, 2017
Marian, a Norwalk resident, has been a trendspotter for years and recently released her annual trends report.