Trends Report 2010
When Marian, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, released her annual list of trends this year, she noted that social media would be a key driver in all of them in 2010. “Companies have begun paying attention to, and actively engaging in, social media,” she said. “As this continues, what began as a campaign strategy for Barack Obama might prove to define next year’s version of total convergence, and a further blending of business roles and responsibilities.” Click below to read her in-depth forecast of these trends and others:
- Lines That Zig but Don’t Zag. Hyperpolarization and the independents who will bridge the divide between political adversaries.
- Beware the Mobmedia. The emergence of mob mentality and virtual bullying over pressing political and pop culture issues in the social media sphere.
- A Children’s Place. Children being exploited as prime-time props and brand trailblazers.
- No Piggy in the Bank. The employment of creative fundraising tactics for nonprofits and startups as a result of the current economic climate.