Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

Marian on Twitter

Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

Trends Report 2010
December 2009

When Marian, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, released her annual list of trends this year, she noted that social media would be a key driver in all of them in 2010. “Companies have begun paying attention to, and actively engaging in, social media,” she said. “As this continues, what began as a campaign strategy for Barack Obama might prove to define next year’s version of total convergence, and a further blending of business roles and responsibilities.” Click below to read her in-depth forecast of these trends and others:

  • Lines That Zig but Don’t Zag. Hyperpolarization and the independents who will bridge the divide between political adversaries.
  • Beware the Mobmedia. The emergence of mob mentality and virtual bullying over pressing political and pop culture issues in the social media sphere.
  • A Children’s Place. Children being exploited as prime-time props and brand trailblazers.
  • No Piggy in the Bank. The employment of creative fundraising tactics for nonprofits and startups as a result of the current economic climate.

[ Download Trends Report 2010 ]

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