Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

June 18, 2014, 8:34 am

Can We Brand with the Singing Nun?

Originally posted on Forbes.com.

The Internet’s newest buzzy phenom is Suor (Sister) Cristina, a 25-year-old Italian woman known as the Singing Nun. She won the Italian version of “The Voice” by a landslide, capturing 62 percent of the votes, which The Guardian pointed out is better than Italian Prime Minister Matteo Renzi did when elected. … [continue reading... ]

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June 2, 2014, 9:01 am

Why Whole Professions Need to Be Rebranded

Originally posted on Forbes.com.

Some industries undertake big campaigns to reinstate pride in their job titles. Others seem to get redefined when the cool kids arrive or the main tasks in a job category become glorified—as with the whole audiovisual category. The nerds of the late 1970s have their revenge as … [continue reading... ]

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May 29, 2014, 2:02 pm

Graduates: Live Your Life, Not What Your Parents Want for You

Originally published by the Stamford Advocate.

Working on the Apple account in 1997, I had become one of the youngest globalists in the advertising business. My agency then, TBWA Worldwide, was hired to reclaim the company’s passion and dream, and my job was to watch, listen and, of course, “think different.” It … [continue reading... ]

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May 27, 2014, 11:46 am

The Branding of Clean Food

Originally posted on Forbes.com.

It doesn’t seem like that long ago that “clean” meant no grime on your counters or no dirt under your nails. Or perhaps no traces of drugs in your blood test or profanity on your PMRC-approved rock album.

Now the word we most commonly hear associated with “clean” is … [continue reading... ]

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May 22, 2014, 11:21 am

How Brands Can Translate Support for the Troops This Memorial Day

Originally posted on Forbes.com.

After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without … [continue reading... ]

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May 14, 2014, 1:36 pm

The End of Stuff Envy

Originally posted on Forbes.com.

“Shop till you drop.” “He who dies with the most toys wins.” “Greed is good.” Those credos seem as dated now as leg warmers and John Hughes films. They seem like relics not just from the ‘80s but also from an ancient civilization. It’s hard to believe that … [continue reading... ]

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May 7, 2014, 5:07 pm

Crash the Gates: The New Route to Success for Graduates and Everyone Else

Originally posted on PRWeek.com.

The career path many of us grew up with—find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and make nice with all the gatekeepers—is crumbling. So why should graduates, or anyone else, waste time … [continue reading... ]

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April 22, 2014, 10:28 pm

Is Pot-Related Marketing The Next Big Gold Rush?

On the high holiday yesterday—4/20, that is—my friend and PR client Jason Hairston, the young entrepreneur behind the übersuccessful Nugget Spot in New York City, happily shared an article on Facebook. It was a Thrillist roundup of the city’s top 32 places to cure the holiday munchies.

Turns out Hairston—whose deep-fried nuggets of chicken, fish, pork, … [continue reading... ]

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March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

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March 15, 2014, 10:30 pm

How Metrosexuality Has Made Over the Men of Connecticut

[Originally published by the Stamford Advocate.]

Connecticut: birthplace of the metrosexual?

Almost 11 years ago, when metrosexual was the hot new word on everyone’s lips—thanks largely to work my colleagues and I were doing at the ad agency that is now Havas; I’m CEO of Havas PR—it was a uniquely urban phenomenon. In time, it came to … [continue reading... ]

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