Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

May 22, 2014, 11:21 am

How Brands Can Translate Support for the Troops This Memorial Day

Originally posted on Forbes.com.

After a long, hard winter, we’re all especially looking forward to Memorial Day this weekend. Let’s face it: For many people today, Memorial Day is a holiday because it’s the official start of summer. It is its own reason to celebrate, and lots of Americans do, even without … [continue reading... ]

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May 14, 2014, 1:36 pm

The End of Stuff Envy

Originally posted on Forbes.com.

“Shop till you drop.” “He who dies with the most toys wins.” “Greed is good.” Those credos seem as dated now as leg warmers and John Hughes films. They seem like relics not just from the ‘80s but also from an ancient civilization. It’s hard to believe that … [continue reading... ]

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May 7, 2014, 5:07 pm

Crash the Gates: The New Route to Success for Graduates and Everyone Else

Originally posted on PRWeek.com.

The career path many of us grew up with—find a big company, get your foot in the door, play by the rules, work long and hard, climb patiently up the ladders, and make nice with all the gatekeepers—is crumbling. So why should graduates, or anyone else, waste time … [continue reading... ]

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April 22, 2014, 10:28 pm

Is Pot-Related Marketing The Next Big Gold Rush?

On the high holiday yesterday—4/20, that is—my friend and PR client Jason Hairston, the young entrepreneur behind the übersuccessful Nugget Spot in New York City, happily shared an article on Facebook. It was a Thrillist roundup of the city’s top 32 places to cure the holiday munchies.

Turns out Hairston—whose deep-fried nuggets of chicken, fish, pork, … [continue reading... ]

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March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

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March 15, 2014, 10:30 pm

How Metrosexuality Has Made Over the Men of Connecticut

[Originally published by the Stamford Advocate.]

Connecticut: birthplace of the metrosexual?

Almost 11 years ago, when metrosexual was the hot new word on everyone’s lips—thanks largely to work my colleagues and I were doing at the ad agency that is now Havas; I’m CEO of Havas PR—it was a uniquely urban phenomenon. In time, it came to … [continue reading... ]

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March 9, 2014, 6:26 pm

The Man Brand

Originally posted on Forbes.com.

It’s hard to believe it’s been more than 10 years since The New York Times’ Sunday Styles section ran its era-defining feature on the “coming out” of the metrosexual. In early 2004, the American Dialect Society named metrosexual its word of the year for 2003, but now the term is hardly noteworthy: … [continue reading... ]

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February 26, 2014, 11:02 am

A (Mostly) Optimistic Outlook for PR

Originally published by O’Dwyer’s.

When O’Dwyer’s asked me to write up my thoughts on the state of public relations trends and the challenges of managing a PR agency in 2014, my first response was, well, ambivalence. Why? In short, my outlook is both bleak and upbeat.

If I had a nickel for every … [continue reading... ]

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February 10, 2014, 9:49 am

Crash the Gate: What the Class of 2014 Needs to Know About the New Route to Success

Originally posted on the Huffington Post.

It’s 2014, and yet moldy old formulas for career success are lingering well past their expiration dates. But as I’m planning to elaborate on in a commencement speech I’ll be giving later this year, I finally see an end to that antiquated career path (find a … [continue reading... ]

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February 3, 2014, 1:32 pm

The Super Bowl Ads That Should Have Run

Originally posted on Forbes.com.

I suspect 2014 will be one of the last years that Super Bowl commercials have the cultural power they do. As our consumption patterns move away from must-see TV and all-uniting cultural events toward streaming, digital, on-demand entertainment, there’s not much left that everyone is going to … [continue reading... ]

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