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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
October 4, 2012, 10:16 pm

Bumper Sticker Branding

by Marian in: American Life | Social Media | Youth | advertising | brands

Originally posted on Forbes.com.

We can talk all we want about Twitter followers and Klout scores, but in this age of “everything communicates,” some of the strongest personal branding is still low-tech and old-school (pun intended): college bumper stickers and sweatshirts.

Putting educational brands, from universities on down to grade schools (even—say it ain’t so—nursery schools), on … [continue reading... ]

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July 3, 2012, 11:46 am

Hold the Phone

by Marian in: American Life | Change | Insights | Social Media | Trends

Originally posted on Stamford magazine’s website.

Last Saturday morning, you could say I had a bit of a wake-up call. We sat eating Nova on Fairway bagels with a few weekend guests, our banter made a bit fuzzier by the previous night’s homemade sangria, courtesy of my sister, and icy margaritas from … [continue reading... ]

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June 13, 2012, 11:41 am

What’s Your Product?

by Marian in: Public Relations | Social Media | advertising | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s … [continue reading... ]

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May 17, 2012, 9:05 am

Five Things to Think About as Facebook Goes Public

by Marian in: Social Media | advertising | brands

Originally posted on CNBC.com.

With the Facebook IPO looming and everybody watching, I’m wondering if the social network to end all social networks is going to live up to the hype. (Could anything live up to all this hype?)

With big advertisers not convinced that Facebook is a good platform to propel brands forward and privacy issues … [continue reading... ]

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May 7, 2012, 12:44 pm

Fearing Fear Itself

by Marian in: American Life | Insights | Politics | Public Relations | Social Media | The Economy | Youth | advertising | brands

Originally posted on the Huffington Post.

In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult … [continue reading... ]

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May 2, 2012, 9:01 am

The Value of Creativity

by Marian in: CSR | Mass Media | Public Relations | Social Media | Trends | advertising | marketing

Originally posted on @erwwpr’s flagship blog.

As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on … [continue reading... ]

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September 9, 2011, 4:16 pm

Once in a Tech Time

by Marian in: Social Media | advertising | brands | marketing

Originally posted on the Holmes Report.

Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, … [continue reading... ]

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August 1, 2011, 9:40 pm

The (No) Limits of Taste

by Marian in: advertising | brands | marketing

Originally posted on Fuel the Future.

I’ve written before about how far advertising has come in terms of how women are portrayed. I’ve long been a fan of the Dove ads that show “real” women in “real” underwear, and sanitary pad brand Always has done a good job of portraying what having your cycle is … [continue reading... ]

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July 6, 2011, 9:42 am

Time to Get Real (Time)

by Marian in: Change | Public Relations | Social Media | marketing

Originally posted on the Holmes Report.

The word disclosure is all the rage these days, but did you know that back in 2000, the U.S. Federal Trade Commission issued some guidelines on online advertising called “Dot Com Disclosures”—and hasn’t updated them since? That’s a lifetime, or two, ago in Internet time.

Think about it: Can you … [continue reading... ]

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June 24, 2011, 10:26 am

Can PR Do Cannes?

by Marian in: Public Relations

Originally posted on Fuel the Future.

It was a big week in Cannes, and I just flew home. From Jacksonville.

So here I am in Connecticut trying to decide if I have Cannes envy after following my friends and colleagues in France on Facebook and Twitter.

But what I’ve decided is that maybe Cannes isn’t … [continue reading... ]

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