Then/Now/Next

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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
May 6, 2013, 2:49 pm

Five Steps to a New Brand

by Marian in: Change | brands | marketing

Originally posted on the blog of Havas PR North America.

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]

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January 14, 2013, 9:01 am

Reconnecting to Reality with Native Cultures

by Marian in: Insights | Trends

Originally posted on the Huffington Post.

This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

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December 28, 2012, 10:25 am

Rethinking Quality of Life

by Marian in: American Life | CSR | Change | Politics | Social Media | The Economy | Trends

Originally posted on the Huffington Post.

This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

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October 24, 2012, 9:01 am

Next Year’s News

by Marian in: Change | Insights | Mass Media | Public Relations | The Economy | brands

Originally posted on PRWeek.com.

This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade … [continue reading... ]

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June 13, 2012, 11:41 am

What’s Your Product?

by Marian in: Public Relations | Social Media | advertising | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s … [continue reading... ]

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June 4, 2012, 9:01 am

One-Man (and One-Woman) Brands

by Marian in: CSR | Social Media | brands

Originally posted on @erwwpr’s flagship blog.

What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that … [continue reading... ]

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November 1, 2011, 11:22 am

Rumors Gone Wild

by Marian in: Change | Public Relations | Social Media | brands

Originally posted on the Huffington Post.

Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It’s not at all unlike the virus portrayed in the … [continue reading... ]

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September 9, 2011, 4:16 pm

Once in a Tech Time

by Marian in: Social Media | advertising | brands | marketing

Originally posted on the Holmes Report.

Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, … [continue reading... ]

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August 22, 2011, 11:07 pm

Is Beauty in the Eye of the Voter?

by Marian in: Politics | Public Relations | brands | marketing

Originally posted on the Holmes Report.

I’ve been talking a lot about our upcoming U.S. presidential election, I know, but this year there are so many interesting brand- and image-related themes. And by “interesting” I mean Michele Bachmann, the Minnesota congresswoman, aka 2012’s Sarah Palin (although Sarah Palin could also be 2012’s Sarah Palin; Karl Rove … [continue reading... ]

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June 27, 2011, 9:02 am

Selling a Presidency

by Marian in: Politics | Public Relations | Social Media | The Economy | brands | marketing

Originally posted on the Holmes Report.

As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic poster … [continue reading... ]

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