Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

May 29, 2014, 2:02 pm

Graduates: Live Your Life, Not What Your Parents Want for You

Originally published by the Stamford Advocate.

Working on the Apple account in 1997, I had become one of the youngest globalists in the advertising business. My agency then, TBWA Worldwide, was hired to reclaim the company’s passion and dream, and my job was to watch, listen and, of course, “think different.” It … [continue reading... ]

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

February 3, 2014, 1:32 pm

The Super Bowl Ads That Should Have Run

Originally posted on Forbes.com.

I suspect 2014 will be one of the last years that Super Bowl commercials have the cultural power they do. As our consumption patterns move away from must-see TV and all-uniting cultural events toward streaming, digital, on-demand entertainment, there’s not much left that everyone is going to … [continue reading... ]

August 14, 2013, 11:55 am

Mr. Bezos Goes to Washington

[Originally posted on Forbes.com.]

What would you do if you had a billion dollars? David Geffen invests in fine art. Larry Ellison races yachts. Sergey Brin develops synthetic meat. Richard Branson buys anything that qualifies as an absurd purchase. And Walt Disney is rumored to have underwritten his own cryogenic eternity. … [continue reading... ]

May 6, 2013, 2:49 pm

Five Steps to a New Brand

Originally posted on the blog of Havas PR North America.

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]

January 14, 2013, 9:01 am

Reconnecting to Reality with Native Cultures

Originally posted on the Huffington Post.

This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

December 28, 2012, 10:25 am

Rethinking Quality of Life

Originally posted on the Huffington Post.

This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

October 24, 2012, 9:01 am

Next Year’s News

Originally posted on PRWeek.com.

This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade … [continue reading... ]

June 13, 2012, 11:41 am

What’s Your Product?

Originally posted on @erwwpr’s flagship blog.

Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s … [continue reading... ]

June 4, 2012, 9:01 am

One-Man (and One-Woman) Brands

Originally posted on @erwwpr’s flagship blog.

What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that … [continue reading... ]