May 13, 2011, 9:51 pm
Originally posted on the Holmes Report.
Perhaps it’s my choice of profession, but I can’t help and think about Obama and Osama as brands. In our worldview as marketers and PR professionals, when we talk about brands we think about the values brands represents. And the best brands today are not … [continue reading... ]
October 22, 2010, 9:02 pm
Originally posted on the Huffington Post.
As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ]