Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

August 4, 2014, 1:38 pm

Why Sarah Palin Needs A Branding Makeover (Unless Her PBI, Personal Branding Idea, Is Kook)

Originally posted on

When Sarah Palin stormed onto the scene in 2008, there was no denying the power of her brand. Whether you loved her or hated her, whether you thought she was the future or rolled your eyes at her big-game hunting and comments like being able to see Russia from Alaska (or “see … [continue reading... ]

January 13, 2014, 9:28 am

Here’s Looking at You/Me/We in 2014

Originally posted on

What strikes you most about movies and TV shows from just a few years back? For me: the phones. Until about five years ago, most people had flip phones (mine was a T-Mobile special, very age-inappropriate, but it worked) and used them only occasionally, just for just talking … [continue reading... ]

October 26, 2012, 9:01 am

PR and Innovation: It’s Complicated

Originally posted on

This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if … [continue reading... ]

October 17, 2012, 10:11 am

You Are the Company You Keep

Originally posted on

Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with. Just as product- and service-based brands have to choose their celebrity ambassadors carefully, individuals looking to up … [continue reading... ]

April 30, 2012, 1:15 pm

The All-New American Family

Originally posted on the Huffington Post.

I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches … [continue reading... ]

August 30, 2011, 1:48 am

Vacation Complications (Think Generations)

Originally posted on the Huffington Post.

Remember that stress-envy thing we were all feeling in the late ’90s? You know, talking about how much we were working, how tired we were and how there were simply not enough hours in the day? We wore our stress with a badge of honor. And there was a cloying … [continue reading... ]

August 3, 2011, 10:03 pm

Putting Your Money (What Money?) Where Your Tweets Are

Originally posted on the Holmes Report.

If you watched the events of the weekend unfold in the U.S., you’ve no doubt found this whole debt ceiling debacle to be surreal (#runforcash). It’s almost unbelievable that the richest superpower in the world (at one time, anyway) might not be able to pay its bills (#joininggreeceonthefoodline). We … [continue reading... ]

June 27, 2011, 9:02 am

Selling a Presidency

Originally posted on the Holmes Report.

As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic poster … [continue reading... ]

May 13, 2011, 9:51 pm

Beware Brand Obama

Originally posted on the Holmes Report.

Perhaps it’s my choice of profession, but I can’t help and think about Obama and Osama as brands. In our worldview as marketers and PR professionals, when we talk about brands we think about the values brands represents. And the best brands today are not … [continue reading... ]

December 6, 2010, 5:00 pm

Yes, We Can…Reinvent Ourselves

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, … [continue reading... ]