|
|
|||
 
 
Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
October 26, 2012, 9:01 am
Originally posted on PRWeek.com. This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if … [continue reading... ]  Comments: Leave a comment October 17, 2012, 10:11 am
Originally posted on Forbes.com. Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with. Just as product- and service-based brands have to choose their celebrity ambassadors carefully, individuals looking to up … [continue reading... ] Comments: One comment April 30, 2012, 1:15 pm
Originally posted on the Huffington Post. I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches … [continue reading... ] Comments: Leave a comment August 30, 2011, 1:48 am
Originally posted on the Huffington Post. Remember that stress-envy thing we were all feeling in the late ’90s? You know, talking about how much we were working, how tired we were and how there were simply not enough hours in the day? We wore our stress with a badge of honor. And there was a cloying … [continue reading... ] Comments: Leave a comment August 3, 2011, 10:03 pm
Originally posted on the Holmes Report. If you watched the events of the weekend unfold in the U.S., you’ve no doubt found this whole debt ceiling debacle to be surreal (#runforcash). It’s almost unbelievable that the richest superpower in the world (at one time, anyway) might not be able to pay its bills (#joininggreeceonthefoodline). We … [continue reading... ] Comments: Leave a comment June 27, 2011, 9:02 am
Originally posted on the Holmes Report. As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic poster … [continue reading... ] Comments: Leave a comment May 13, 2011, 9:51 pm
Originally posted on the Holmes Report. Perhaps it’s my choice of profession, but I can’t help and think about Obama and Osama as brands. In our worldview as marketers and PR professionals, when we talk about brands we think about the values brands represents. And the best brands today are not … [continue reading... ] Comments: Leave a comment December 6, 2010, 5:00 pm
This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, … [continue reading... ] Comments: One comment November 29, 2010, 5:00 pm
This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt … [continue reading... ] Comments: 9 comments October 22, 2010, 9:02 pm
Originally posted on the Huffington Post. As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ] Comments: One comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
|
|
Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
 |
|||