Then/Now/Next

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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
May 6, 2013, 2:49 pm

Five Steps to a New Brand

by Marian in: Change | brands | marketing

Originally posted on the blog of Havas PR North America.

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]

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April 11, 2013, 10:54 pm

What CEOs Can Learn from Social Media About Building Their Brands

by Marian in: Social Media | brands

Originally posted on the blog of Havas PR North America.

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, … [continue reading... ]

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March 18, 2013, 10:55 pm

Branding the Pope

by Marian in: Change | Social Media | brands

Originally posted on Forbes.com.

I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role … [continue reading... ]

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December 12, 2012, 12:01 pm

Get Savvy About What’s Next

by Marian in: Public Relations | Trends | brands | marketing

Originally published on the blog of the Council of Public Relations Firms.

Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) … [continue reading... ]

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November 1, 2012, 9:01 am

When Brands Need a Reboot (Think Lance)

by Marian in: CSR | Public Relations | Social Media | brands | health and wellness

Originally posted on Forbes.com.

It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to … [continue reading... ]

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September 25, 2012, 12:42 pm

Our Fountain of Youth

by Marian in: Change | Insights | Public Relations | Trends | Youth | baby boomers | brands

Originally posted on @havaspr’s flagship blog.

This is the second in a series of posts about the rebirth of our agency as Havas PR North America.

If you were to travel back in time a few decades and take a tour of businesses (which would probably be a waste of your time machine, but bear with … [continue reading... ]

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September 24, 2012, 7:00 am

Havas PR: Albert Einstein Plus Steve Jobs

by Marian in: Change | Public Relations | Social Media | Trends | brands | marketing

Originally posted on @havaspr’s flagship blog.

This is the first in a series of posts about the rebirth of our agency as Havas PR North America.

To get those first-day-of-school butterflies as an adult? To reinvent ourselves, pump some fresh air into our lives, show the world a new side that nobody knew we had? Real changes … [continue reading... ]

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November 1, 2011, 11:22 am

Rumors Gone Wild

by Marian in: Change | Public Relations | Social Media | brands

Originally posted on the Huffington Post.

Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It’s not at all unlike the virus portrayed in the … [continue reading... ]

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June 27, 2011, 9:02 am

Selling a Presidency

by Marian in: Politics | Public Relations | Social Media | The Economy | brands | marketing

Originally posted on the Holmes Report.

As 2012 draws closer and we begin to watch who is going to run against President Barack Obama, it’s interesting to think of all the candidates as brands. After all, nobody was better than Obama at doing a fully integrated marketing campaign, complete with social media and an iconic poster … [continue reading... ]

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December 13, 2010, 5:00 pm

Tapping Minitrends

by Marian in: Change | The Economy | Trends

This is the 11th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise … [continue reading... ]

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