June 2, 2014, 9:01 am
Originally posted on Forbes.com.
Some industries undertake big campaigns to reinstate pride in their job titles. Others seem to get redefined when the cool kids arrive or the main tasks in a job category become glorified—as with the whole audiovisual category. The nerds of the late 1970s have their revenge as … [continue reading... ]
May 6, 2013, 2:49 pm
Originally posted on the blog of Havas PR North America.
Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]
December 12, 2012, 12:01 pm
Originally published on the blog of the Council of Public Relations Firms.
Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) … [continue reading... ]
September 25, 2012, 12:42 pm
Originally posted on @havaspr’s flagship blog.
This is the second in a series of posts about the rebirth of our agency as Havas PR North America.
If you were to travel back in time a few decades and take a tour of businesses (which would probably be a waste of your time machine, but bear with … [continue reading... ]