May 6, 2013, 2:49 pm
Originally posted on the blog of Havas PR North America.
Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]
December 12, 2012, 12:01 pm
Originally published on the blog of the Council of Public Relations Firms.
Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) … [continue reading... ]
September 25, 2012, 12:42 pm
Originally posted on @havaspr’s flagship blog.
This is the second in a series of posts about the rebirth of our agency as Havas PR North America.
If you were to travel back in time a few decades and take a tour of businesses (which would probably be a waste of your time machine, but bear with … [continue reading... ]