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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
December 11, 2012, 2:39 pm

Are You a Hsieh or a Ferriss?

by Marian in: brands

Originally posted on Forbes.com.

With last week’s news that Tony Hsieh, CEO of Zappos, and his Downtown Project have pledged $1 million to Venture for America to help revitalize downtown Las Vegas (full disclosure: My agency helped spread the word through pro bono media outreach), I got to thinking about the role of character in branding.

I … [continue reading... ]

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November 29, 2012, 3:36 pm

Sound of the Year for 2013: Co

by Marian in: Social Media | The Economy | Trends

Originally posted on the Huffington Post.

This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at … [continue reading... ]

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October 19, 2012, 11:12 am

Do People Make Places?

by Marian in: Insights | Politics | Trends | Youth | brands

Originally posted on Forbes.com.

In our ever more digitized and virtual world, the centers of power are shifting. It’s not about establishment capitals anymore but innovative up-and-comers, where a critical mass of creativity is bringing about rapid-fire change, along with a good quality of life and a sense of like-minded community.

Some … [continue reading... ]

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September 24, 2012, 7:00 am

Havas PR: Albert Einstein Plus Steve Jobs

by Marian in: Change | Public Relations | Social Media | Trends | brands | marketing

Originally posted on @havaspr’s flagship blog.

This is the first in a series of posts about the rebirth of our agency as Havas PR North America.

To get those first-day-of-school butterflies as an adult? To reinvent ourselves, pump some fresh air into our lives, show the world a new side that nobody knew we had? Real changes … [continue reading... ]

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September 12, 2012, 9:01 pm

Eleven Years Later: Looking Back at 9/11

by Marian in: American Life | Insights | Trends | health and wellness

Originally posted on the Huffington Post.

Right after the horrendous tragedy of 9/11, I co-authored an op-ed about the effects of the attacks on the American psyche: shaken confidence, an all-too-keen awareness of lives ended and innocence lost. Much of that still holds true.

But with another decade between us and those terrible events, it’s becoming clearer … [continue reading... ]

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July 27, 2012, 9:01 am

Get Local

by Marian in: CSR | Insights | Public Relations | Social Media | brands

Originally posted on @erwwpr’s flagship blog.

This is the final post in a series of 10 about different aspects of CEO branding.

As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s … [continue reading... ]

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January 7, 2012, 10:10 pm

What Transparency Means in Local Markets

by Marian in: American Life | CSR

Originally published on the blog of the Fairfield County Public Relations Association.

From Exxon to BP to Madoff, from Anthony Weiner to Herman Cain to Kim Kardashian—and, of course, the Penn State nightmare—we are in a totalitarian transparent state of being (meaning zero tolerance for not being transparent).

In this most social of social ages online and … [continue reading... ]

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June 7, 2011, 8:31 pm

Corporations: Pillars of the Community?

by Marian in: American Life | Insights | Social Media | Trends

Originally posted on the Huffington Post.

There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy.

But there’s another … [continue reading... ]

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May 9, 2011, 9:31 am

The Problem with Local

by Marian in: American Life | Social Media | Trends

Originally published on eurorscgpr.com.

As someone who has made a career of tracking trends, I have not let this whole notion of local gone loco escape my sights. I’ve talked for a while about global going local, due in large part not only to our newfound connectivity on all things social media, but also to our … [continue reading... ]

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May 5, 2011, 10:37 am

The Importance of Patch and the Rise of Hyperlocal Media

by Marian in: Mass Media | Social Media | Trends

Originally posted on eurorscgpr.com.

We already know the world has gone hyperlocal—from rooftop gardens to online deals for everything from facials near your home to ceviche dinners close to your office on LivingSocial, Groupon and Dealtificate. The media industry is no exception, and right now I’m watching the Patch.com model as a symbolic nod to where … [continue reading... ]

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