Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

August 2, 2013, 10:15 pm

How Creativity Is Being Reshaped by Real Time

Originally posted on the blog of Havas PR North America.

This is the first in a five-part series about how the news is being redefined by today’s real-time creative culture.

Not all that long ago, fiction and nonfiction were two separate takes on how we tell stories. News was news, facts were facts, and creativity barely … [continue reading... ]

July 16, 2012, 9:01 am

Have a Heart

Originally posted on @erwwpr’s flagship blog.

This is the first in a series of 10 posts about different aspects of CEO branding.

“If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups … [continue reading... ]

July 2, 2012, 12:39 pm

Should You Stay or Should You Go? (Go Now)

Originally posted on @erwwpr’s flagship blog.

With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us … [continue reading... ]

August 16, 2011, 5:22 pm

Five Things I Learned from Madonna

Originally posted on eurorscgpr.com.

Today, Madonna turned 53. If there’s one singer who grew up right along with me, it was Madonna. Her music was a soundtrack for my life for quite a while. And I learned a lot from her brilliant ability to home in on trends and street culture with stylish … [continue reading... ]

July 6, 2011, 9:42 am

Time to Get Real (Time)

Originally posted on the Holmes Report.

The word disclosure is all the rage these days, but did you know that back in 2000, the U.S. Federal Trade Commission issued some guidelines on online advertising called “Dot Com Disclosures”—and hasn’t updated them since? That’s a lifetime, or two, ago in Internet time.

Think about it: Can you … [continue reading... ]

June 3, 2011, 9:44 pm

If Brands Gave Commencement Speeches

Originally posted on the Holmes Report.

Having attended my reunion recently, I can’t help but be fascinated by this year’s crop of commencement speeches, featuring various A-listers at universities across the country. From Michelle Obama to Elie Wiesel to Conan O’Brien, the speakers this year are sounding the usual inspirational call to arms to follow … [continue reading... ]

February 15, 2011, 3:23 pm

Prosumers in E-Love

Originally posted on the Huffington Post.

This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance.

There’s a certain set of consumers who don’t just passively consume goods and services; … [continue reading... ]

June 23, 2010, 9:12 pm

The Consumers’ New Clothes (Sarah Ferguson, Take Note)

Originally posted on The Huffington Post.

I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), … [continue reading... ]

December 15, 2009, 10:38 pm

What’s the New Role of PR?

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Originally posted on eurorscgpr.com.

I’m still buzzing about a presentation last month by Jon Iwata, IBM senior vice president of marketing and communications, and a new Euro RSCG Worldwide client. His talk, the Institute for Public Relations’ 2009 Distinguished Lecture, titled “Toward a New Profession: Brand, Constituency and Eminence on the Global Commons” and given at … [continue reading... ]