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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
July 16, 2012, 9:01 am
Originally posted on @erwwpr’s flagship blog. This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups … [continue reading... ]  Comments: Leave a comment July 2, 2012, 12:39 pm
Originally posted on @erwwpr’s flagship blog. With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us … [continue reading... ] Comments: Leave a comment August 16, 2011, 5:22 pm
Originally posted on eurorscgpr.com. Today, Madonna turned 53. If there’s one singer who grew up right along with me, it was Madonna. Her music was a soundtrack for my life for quite a while. And I learned a lot from her brilliant ability to home in on trends and street culture with stylish … [continue reading... ] Comments: Leave a comment July 6, 2011, 9:42 am
Originally posted on the Holmes Report. The word disclosure is all the rage these days, but did you know that back in 2000, the U.S. Federal Trade Commission issued some guidelines on online advertising called “Dot Com Disclosures”—and hasn’t updated them since? That’s a lifetime, or two, ago in Internet time. Think about it: Can you … [continue reading... ] Comments: Leave a comment June 3, 2011, 9:44 pm
Originally posted on the Holmes Report. Having attended my reunion recently, I can’t help but be fascinated by this year’s crop of commencement speeches, featuring various A-listers at universities across the country. From Michelle Obama to Elie Wiesel to Conan O’Brien, the speakers this year are sounding the usual inspirational call to arms to follow … [continue reading... ] Comments: Leave a comment February 15, 2011, 3:23 pm
Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and services; … [continue reading... ] Comments: One comment November 29, 2010, 5:00 pm
This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt … [continue reading... ] Comments: 9 comments June 23, 2010, 9:12 pm
Originally posted on The Huffington Post. I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), … [continue reading... ] Comments: Leave a comment December 15, 2009, 10:38 pm
 Originally posted on eurorscgpr.com. I’m still buzzing about a presentation last month by Jon Iwata, IBM senior vice president of marketing and communications, and a new Euro RSCG Worldwide client. His talk, the Institute for Public Relations’ 2009 Distinguished Lecture, titled “Toward a New Profession: Brand, Constituency and Eminence on the Global Commons” and given at … [continue reading... ] Comments: Leave a comment April 23, 2009, 2:47 pm
Originally posted on pnintelligentdialogue.com. Online brand-bashing is a reality all companies face; just ask Domino’s. Companies can help guard against it by opening up an honest dialogue with consumers and by maintaining transparency, but if in fact they get hit, they had better react fast. I started this discussion among industry colleagues and consumers (we are all … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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