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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
July 16, 2012, 9:01 am
Originally posted on @erwwpr’s flagship blog. This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups … [continue reading... ]  Comments: Leave a comment June 7, 2011, 8:31 pm
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But there’s another … [continue reading... ] Comments: Leave a comment December 7, 2010, 5:00 pm
This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “There was a crooked man and he walked a crooked mile” is a nursery rhyme but could well be the leitmotif … [continue reading... ] Comments: 4 comments February 16, 2010, 9:15 pm
Originally posted on The Huffington Post. President Obama’s latest poll numbers may be decent—a New York Times/CBS News poll found that he has higher approval ratings than the GOP, and that more Americans blame Congress, George W. Bush and Wall Street for our problems than they do him—but we hoped for better than decent from this … [continue reading... ] Comments: Leave a comment February 11, 2010, 12:53 pm
Originally posted on The Huffington Post. The inaugural One Young World summit that concluded on Wednesday in London wasn’t just a gathering of hundreds of tomorrow’s world leaders. Don’t get me wrong: The energy of the more than 600 delegates from 100-plus countries, the passion of their debates and the progress that their resolutions made toward … [continue reading... ] Comments: Leave a comment February 8, 2010, 12:35 pm
Originally posted on The Huffington Post. With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the … [continue reading... ] Comments: Leave a comment February 3, 2010, 12:05 pm
Originally posted on The Huffington Post. The opinions of young adults—which today have solidified into values—are not to be ignored. Not only are people in their 20s powerful voices within their communities, but they’re also consumers. These first adults of the millennial generation (roughly, the people born between 1981 and 2000) are bellwethers for a group … [continue reading... ] Comments: 2 comments January 27, 2010, 12:55 pm
Originally posted on eurorscgpr.com. “Multinational corporations have too much power.” It’s a meme that has been around since the Vietnam era, when bra-burning, festival-going hippies chanted about the evil deeds of “the corporations.” Today, however, it’s no radical fringe expressing the view, and it’s no simplistic view they’re expressing. In the newly released Global Youth Study, 64 … [continue reading... ] Comments: One comment April 23, 2009, 2:47 pm
 Originally posted on pnintelligentdialogue.com. Online brand-bashing is a reality all companies face; just ask Domino’s. Companies can help guard against it by opening up an honest dialogue with consumers and by maintaining transparency, but if in fact they get hit, they had better react fast. I started this discussion among industry colleagues and consumers (we are all … [continue reading... ] Comments: Leave a comment January 28, 2009, 2:52 pm
Originally posted on pnintelligentdialogue.com. Bloggers, Facebookers and the like are taking advantage of their own influencing power to generate revenue by selling that power to brands and businesses. I call this the Personal CPM. And the more value these influencers develop as their own media brand, the more they compete for eyeballs with big media. Consumers … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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