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PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
March 14, 2013, 9:25 pm

What Having a Brain Tumor Can Do for Your Brand

by Marian in: CSR | Change | Insights | brands | health and wellness

Originally posted on More.com.

For the record, I’m not suggesting that anyone try to give herself a brain tumor. (How would that even be possible? Tape your smartphone to your head? Slather your scalp with parabens?)

But I can’t help thinking about the fact that for a handful of famous, already alluring women, a brain tumor diagnosis … [continue reading... ]

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December 28, 2012, 10:25 am

Rethinking Quality of Life

by Marian in: American Life | CSR | Change | Politics | Social Media | The Economy | Trends

Originally posted on the Huffington Post.

This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

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December 19, 2012, 9:01 am

Turning Your Name into a Brand

by Marian in: brands | marketing

Originally posted on Forbes.com.

To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond.

That’s especially true in the world of fashion, where some of … [continue reading... ]

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October 22, 2012, 12:02 pm

Small Is Big: SmugMug, King of Shaves and More

by Marian in: Social Media | Trends | brands | health and wellness | marketing

[Originally posted on Forbes.com.]

The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” … [continue reading... ]

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July 16, 2012, 9:01 am

Have a Heart

by Marian in: CSR | Insights | Public Relations | brands

Originally posted on @erwwpr’s flagship blog.

This is the first in a series of 10 posts about different aspects of CEO branding.

“If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups … [continue reading... ]

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June 21, 2012, 11:48 am

Inside the Cannes PR Lions Jury

by Marian in: CSR | Insights | Public Relations | brands | health and wellness

[Originally posted on the Holmes Report.]

I have now seen Cannes from the inside, as a judge in the PR categories, and I will soon be going home with a head full of ideas for how we can reinvent our business—plus a suitcase full of dirty clothes, a permanent rosé hangover, information … [continue reading... ]

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June 15, 2012, 11:10 am

Pinning Your Personal Brand on Self-Curation

by Marian in: CSR | Public Relations | Social Media | Youth | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer … [continue reading... ]

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May 2, 2012, 9:01 am

The Value of Creativity

by Marian in: CSR | Mass Media | Public Relations | Social Media | Trends | advertising | marketing

Originally posted on @erwwpr’s flagship blog.

As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on … [continue reading... ]

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May 5, 2011, 10:37 am

The Importance of Patch and the Rise of Hyperlocal Media

by Marian in: Mass Media | Social Media | Trends

Originally posted on eurorscgpr.com.

We already know the world has gone hyperlocal—from rooftop gardens to online deals for everything from facials near your home to ceviche dinners close to your office on LivingSocial, Groupon and Dealtificate. The media industry is no exception, and right now I’m watching the Patch.com model as a symbolic nod to where … [continue reading... ]

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April 19, 2011, 10:16 am

Is Mark Zuckerberg Today’s Country Joe?

by Marian in: American Life | Change | Politics | Social Media | Trends | Youth | baby boomers

Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite.

In recent months, Euro RSCG has commented on how the revolution is not just being televised, but tweeted about, updated on Facebook, and uploaded to YouTube. In our trends preview for 2011, I touched on the new face of anger and how most … [continue reading... ]

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