Then/Now/Next

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
May 2, 2012, 9:01 am

The Value of Creativity

by Marian in: CSR | Mass Media | Public Relations | Social Media | Trends | advertising | marketing

Originally posted on @erwwpr’s flagship blog.

As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on … [continue reading... ]

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June 27, 2011, 1:45 pm

1 + 1 = Excellence (Or…Hope Has Gotta Spring Eternal)

by Marian in: Insights | Public Relations

Originally posted on Fuel the Future.

With the next Cannes Lions on the distant horizon (I can barely make Fourth of July plans, so how in the world can I think about June 2012?) and my recent addition of Lisa Rosenberg to be president of Euro RSCG Worldwide PR, I’ve been obsessing a lot lately about … [continue reading... ]

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June 11, 2011, 9:56 pm

How Social Media and Sexting Can Kill Your Brand

by Marian in: Politics | Public Relations | Social Media

Originally posted on the Holmes Report.

It’s been an interesting week to be a PR professional. Or should I say, with the advent of all things social, an interesting couple of years?

I’ve been talking about Brand Me for a while, but now more than ever—Anthony Weiner and his cyber sexcapades brings … [continue reading... ]

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February 16, 2011, 1:12 pm

Breaking the E-Love Code

by Marian in: American Life | Insights | Social Media | Trends | Youth

Originally posted on the Huffington Post.

This is the third in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance.

Around Valentine’s Day 2011, our thoughts immediately turn to…social media. Well, why not? Social … [continue reading... ]

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February 15, 2011, 3:23 pm

Prosumers in E-Love

by Marian in: American Life | Insights | Social Media | Trends

Originally posted on the Huffington Post.

This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance.

There’s a certain set of consumers who don’t just passively consume goods and services; … [continue reading... ]

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July 20, 2010, 1:00 am

Headstrong, Part I: My World Turned Upside Down

by Marian in: Insights

Originally posted on The Huffington Post.

A little over three years ago, I was flying high. I was chief marketing officer at the ad agency JWT Worldwide. I’d been credited with popularizing the word metrosexual (and spent countless hours obsessing on the next big thing so my tombstone didn’t say “commercialized metrosexual man”), and my annual … [continue reading... ]

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May 12, 2010, 7:59 pm

The Transformation of American Youth: From Teenager to Teenagent

by Marian in: Change | Mass Media | Social Media | Trends | Youth | marketing

Originally posted on The Huffington Post.

Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions about … [continue reading... ]

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April 15, 2010, 4:38 pm

The Mind and Mood of Connecticut

by Marian in: American Life | Change | Mass Media | Politics | The Economy | Trends

Originally posted on The Huffington Post.

“Keep the younger generation in the state, provide jobs for the population, send the illegal immigrants back to their countries. We need jobs to provide services to our citizens. With jobs, we can also sustain our present level of living, keep our roads in good repair. Stop the politics. Most … [continue reading... ]

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March 31, 2010, 1:53 pm

Always On

by Marian in: American Life | Social Media | marketing

Originally posted on eurorscgpr.com.

It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter … [continue reading... ]

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