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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
March 22, 2013, 9:19 am
Originally posted on Forbes.com. It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d … [continue reading... ]  Comments: One comment February 27, 2013, 9:01 am
Originally posted on Forbes.com. A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.” His gambit worked. The … [continue reading... ] Comments: Leave a comment February 19, 2013, 9:01 am
Originally posted on CNBC.com. I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of … [continue reading... ] Comments: Leave a comment December 14, 2012, 2:26 pm
Originally posted on the Huffington Post. This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available … [continue reading... ] Comments: Leave a comment November 13, 2012, 1:21 pm
Originally posted on Forbes.com. Greg Smith, the disillusioned Goldman Sachs employee who left the firm in March with a scorched-earth op-ed in The New York Times, is back in the news as his tell-all book hit shelves last week. Whether he really pulled back the curtain on the Goldman brand or he’s just a … [continue reading... ] Comments: Leave a comment October 22, 2012, 12:02 pm
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” … [continue reading... ] Comments: Leave a comment October 19, 2012, 11:12 am
Originally posted on Forbes.com. In our ever more digitized and virtual world, the centers of power are shifting. It’s not about establishment capitals anymore but innovative up-and-comers, where a critical mass of creativity is bringing about rapid-fire change, along with a good quality of life and a sense of like-minded community. Some … [continue reading... ] Comments: Leave a comment October 4, 2012, 10:16 pm
Originally posted on Forbes.com. We can talk all we want about Twitter followers and Klout scores, but in this age of “everything communicates,” some of the strongest personal branding is still low-tech and old-school (pun intended): college bumper stickers and sweatshirts. Putting educational brands, from universities on down to grade schools (even—say it ain’t so—nursery schools), on … [continue reading... ] Comments: One comment August 10, 2012, 9:05 am
Originally published in longer form on Stamford magazine’s website. It’s as much a part of today’s office culture as mediocre coffee and birthday cupcakes from the nearest deli—and a whole lot more fun and useful for maintaining sanity. I’m talking about the work spouse, that person who is a sometime confidant, habitual … [continue reading... ] Comments: Leave a comment June 21, 2012, 9:00 am
Originally posted on Euro RSCG’s Social Life and Social Media blog. If you happen to be home on any given weekday afternoon, you’ve no doubt noticed that there are a whole lot of dads pushing strollers these days while their wives are taking care of business at the office. We all saw the controversy that Time … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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