Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

September 6, 2013, 9:01 pm

How Words Paint the Trends: New Words of 2013

Originally posted on Forbes.com.

Last week’s announcement of the newest additions to Oxford Dictionaries Online (the esteemed Oxford University Press’s free online dictionary) set media commentators and the social Web on fire. People smiled at their favorites, made fun of others, and began debating what it all says about our culture and the … [continue reading... ]

August 21, 2013, 9:51 pm

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

Originally posted on Forbes.com.

The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the … [continue reading... ]

May 27, 2013, 11:43 pm

The Many Reasons the Royal-to-Be Will Be Baby of the Decade

Originally posted on Forbes.com.

Kate Middleton’s due date is still a month or so away, and already the little royal-to-be has been the subject of more speculation, analysis, rumor and anticipation than just about every other person who was ever born—combined. The close, unending attention that has been paid ever since … [continue reading... ]

March 22, 2013, 9:19 am

Why Are Entrepreneurs Nearly Always Sexier Than CEOs?

Originally posted on Forbes.com.

It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d … [continue reading... ]

February 27, 2013, 9:01 am

Would Mindy McCready Have Agreed with Her Final Branding Statements?

Originally posted on Forbes.com.

A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.”

His gambit worked. The … [continue reading... ]

February 19, 2013, 9:01 am

2013 Will Be Brutal for CEOs

Originally posted on CNBC.com.

I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of … [continue reading... ]

December 14, 2012, 2:26 pm

What’s Next for an Imperfect World?

Originally posted on the Huffington Post.

This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available … [continue reading... ]

November 13, 2012, 1:21 pm

Is There a Future for the Brand Who Bashes? (Or, What’s Next for Greg Smith?)

Originally posted on Forbes.com.

Greg Smith, the disillusioned Goldman Sachs employee who left the firm in March with a scorched-earth op-ed in The New York Times, is back in the news as his tell-all book hit shelves last week. Whether he really pulled back the curtain on the Goldman brand or he’s just a … [continue reading... ]