Then/Now/Next

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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

March 11, 2013, 12:27 pm

Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

Originally posted on Forbes.com.

It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle … [continue reading... ]

December 28, 2012, 10:25 am

Rethinking Quality of Life

Originally posted on the Huffington Post.

This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

December 20, 2012, 11:46 pm

The Future of Education: Constant Schooling

Originally posted on the Huffington Post.

This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at … [continue reading... ]

December 5, 2012, 11:45 am

Make Solutions, Not Problems

Originally posted on the Huffington Post.

This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman is … [continue reading... ]

October 3, 2012, 8:57 am

Turning “Across the World” into “Down the Street”

Originally posted on @havaspr’s flagship blog.

It wasn’t that long ago that distance actually meant something. We all thought of countries across the ocean as exotic places where anything was possible. Sure, we heard stories about other cultures from TV, newspapers and National Geographic, but for all we knew everyone on the other side of the … [continue reading... ]

July 26, 2012, 9:01 am

Shape Up

Originally posted on @erwwpr’s flagship blog.

This is the ninth in a series of 10 posts about different aspects of CEO branding.

This is not another piece about how a majority of Americans are overweight or obese. Nor is it a description of the way weight problems bear down on employee health and productivity. There are plenty … [continue reading... ]

July 2, 2012, 12:39 pm

Should You Stay or Should You Go? (Go Now)

Originally posted on @erwwpr’s flagship blog.

With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us … [continue reading... ]

June 15, 2012, 11:10 am

Pinning Your Personal Brand on Self-Curation

Originally posted on @erwwpr’s flagship blog.

Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer … [continue reading... ]

May 16, 2012, 1:38 pm

Forecasting the Future of Trendspotting

With anything and everything trending on Twitter and with Internet memes sweeping the Web waves faster than we can follow, I can’t help but wonder: Is the business of trendspotting overtrended?

In an age of armchair newscasters, writers and videographers, it’s becoming harder to distill the stuff that will go from small blip to seismic shift … [continue reading... ]

May 7, 2012, 12:44 pm

Fearing Fear Itself

Originally posted on the Huffington Post.

In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult … [continue reading... ]