Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

August 10, 2014, 4:59 pm

Extreme Authenticity: You’d Better Know What the Symbols Mean

Originally posted on Forbes.com.

Authentic has long been one of the biggest buzzwords in marketing and branding, so much so that we’re tempted to tune it out. Is one true-to-its-roots, heritage, homespun, honest, artisanal company really different from the next when they’re all telling the same brand story?

What’s true for companies … [continue reading... ]

July 18, 2014, 4:03 pm

Why People Rule the World in 2014

Originally posted on the Huffington Post.

“For the first time in a long time, people are running the world.” That ad-campaign concept brief recently came over my email transom at Havas PR North America, where I’m CEO, and got me thinking.

This isn’t a post to plug my colleagues at Havas, or their … [continue reading... ]

February 3, 2014, 1:32 pm

The Super Bowl Ads That Should Have Run

Originally posted on Forbes.com.

I suspect 2014 will be one of the last years that Super Bowl commercials have the cultural power they do. As our consumption patterns move away from must-see TV and all-uniting cultural events toward streaming, digital, on-demand entertainment, there’s not much left that everyone is going to … [continue reading... ]

September 9, 2013, 9:30 pm

How Can a Brand Grow Up? (See: Miley Cyrus)

Originally posted on Forbes.com.

The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good … [continue reading... ]

August 21, 2013, 9:51 pm

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

Originally posted on Forbes.com.

The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the … [continue reading... ]

August 14, 2013, 11:55 am

Mr. Bezos Goes to Washington

[Originally posted on Forbes.com.]

What would you do if you had a billion dollars? David Geffen invests in fine art. Larry Ellison races yachts. Sergey Brin develops synthetic meat. Richard Branson buys anything that qualifies as an absurd purchase. And Walt Disney is rumored to have underwritten his own cryogenic eternity. … [continue reading... ]

May 29, 2013, 12:20 pm

How Using My Brain Has Helped It Heal

Originally posted on the Huffington Post.

As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of … [continue reading... ]

May 27, 2013, 11:43 pm

The Many Reasons the Royal-to-Be Will Be Baby of the Decade

Originally posted on Forbes.com.

Kate Middleton’s due date is still a month or so away, and already the little royal-to-be has been the subject of more speculation, analysis, rumor and anticipation than just about every other person who was ever born—combined. The close, unending attention that has been paid ever since … [continue reading... ]

March 18, 2013, 10:55 pm

Branding the Pope

Originally posted on Forbes.com.

I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role … [continue reading... ]