Then/Now/Next

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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
March 11, 2013, 12:27 pm

Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

by Marian in: Mass Media | Public Relations | Trends | brands

Originally posted on Forbes.com.

It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle … [continue reading... ]

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October 24, 2012, 9:01 am

Next Year’s News

by Marian in: Change | Insights | Mass Media | Public Relations | The Economy | brands

Originally posted on PRWeek.com.

This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade … [continue reading... ]

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October 22, 2012, 12:02 pm

Small Is Big: SmugMug, King of Shaves and More

by Marian in: Social Media | Trends | brands | health and wellness | marketing

[Originally posted on Forbes.com.]

The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” … [continue reading... ]

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September 9, 2011, 4:16 pm

Once in a Tech Time

by Marian in: Social Media | advertising | brands | marketing

Originally posted on the Holmes Report.

Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, … [continue reading... ]

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July 14, 2011, 9:43 pm

On Thumbs-upmanship

by Marian in: American Life | Social Media | Youth

Originally posted on the Huffington Post.

I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant.

I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an … [continue reading... ]

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July 6, 2011, 9:42 am

Time to Get Real (Time)

by Marian in: Change | Public Relations | Social Media | marketing

Originally posted on the Holmes Report.

The word disclosure is all the rage these days, but did you know that back in 2000, the U.S. Federal Trade Commission issued some guidelines on online advertising called “Dot Com Disclosures”—and hasn’t updated them since? That’s a lifetime, or two, ago in Internet time.

Think about it: Can you … [continue reading... ]

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December 13, 2010, 5:00 pm

Tapping Minitrends

by Marian in: Change | The Economy | Trends

This is the 11th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise … [continue reading... ]

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December 1, 2010, 5:00 pm

Net Gain

by Marian in: Change | Social Media | Trends

This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. That … [continue reading... ]

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March 31, 2010, 1:53 pm

Always On

by Marian in: American Life | Social Media | marketing

Originally posted on eurorscgpr.com.

It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter … [continue reading... ]

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