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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
October 3, 2012, 8:57 am
Originally posted on @havaspr’s flagship blog. It wasn’t that long ago that distance actually meant something. We all thought of countries across the ocean as exotic places where anything was possible. Sure, we heard stories about other cultures from TV, newspapers and National Geographic, but for all we knew everyone on the other side of the … [continue reading... ]  Comments: Leave a comment July 2, 2012, 12:39 pm
Originally posted on @erwwpr’s flagship blog. With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us … [continue reading... ] Comments: Leave a comment January 7, 2012, 10:10 pm
Originally published on the blog of the Fairfield County Public Relations Association. From Exxon to BP to Madoff, from Anthony Weiner to Herman Cain to Kim Kardashian—and, of course, the Penn State nightmare—we are in a totalitarian transparent state of being (meaning zero tolerance for not being transparent). In this most social of social ages online and … [continue reading... ] Comments: Leave a comment June 7, 2011, 8:31 pm
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But there’s another … [continue reading... ] Comments: Leave a comment May 9, 2011, 9:31 am
Originally published on eurorscgpr.com. As someone who has made a career of tracking trends, I have not let this whole notion of local gone loco escape my sights. I’ve talked for a while about global going local, due in large part not only to our newfound connectivity on all things social media, but also to our … [continue reading... ] Comments: Leave a comment May 5, 2011, 10:37 am
Originally posted on eurorscgpr.com. We already know the world has gone hyperlocal—from rooftop gardens to online deals for everything from facials near your home to ceviche dinners close to your office on LivingSocial, Groupon and Dealtificate. The media industry is no exception, and right now I’m watching the Patch.com model as a symbolic nod to where … [continue reading... ] Comments: Leave a comment October 22, 2010, 9:02 pm
Originally posted on the Huffington Post. As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ] Comments: One comment May 20, 2010, 8:18 pm
Originally posted on The Huffington Post. Look at the American political landscape today and you might begin to get the sinking feeling that the red state/blue state dichotomy is, on the one hand, just a bit of political show and, on the other, a pitiable piece of naiveté. We have to admit that if we want … [continue reading... ] Comments: Leave a comment February 15, 2010, 11:38 am
Originally posted on eurorscgpr.com. Forget about the Hiltons (Paris and Perez, that is). Americans don’t have time anymore. They’re too busy looking closely and critically at public issues that affect them. A new study from Euro RSCG Worldwide reveals that people are losing interest in celebrities and paying more attention to serious matters such as the … [continue reading... ] Comments: Leave a comment February 8, 2010, 12:35 pm
Originally posted on The Huffington Post. With the inaugural One Young World summit kicking off this week in London (my company, Euro RSCG Worldwide, organized it), my thoughts have been focused on the biggest trends among 20-somethings, an increasingly powerful group. In one of my earlier posts, I explained why adults born after 1980 are the … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
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