July 2, 2012, 12:39 pm
Originally posted on @erwwpr’s flagship blog.
With many of us still shaken to the core from an unsteady economy, the thought of a staycation holds some appeal as our thoughts turn to how we’ll spend any days off surrounding the Fourth of July. Staying close to home is the de facto choice for those of us … [continue reading... ]
October 22, 2010, 9:02 pm
Originally posted on the Huffington Post.
As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ]
February 15, 2010, 11:38 am
Originally posted on eurorscgpr.com.
Forget about the Hiltons (Paris and Perez, that is). Americans don’t have time anymore. They’re too busy looking closely and critically at public issues that affect them. A new study from Euro RSCG Worldwide reveals that people are losing interest in celebrities and paying more attention to serious matters such as the … [continue reading... ]