|
|
|||
 
 
Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
May 6, 2013, 2:49 pm
Originally posted on the blog of Havas PR North America. Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]  Comments: Leave a comment March 22, 2013, 9:19 am
Originally posted on Forbes.com. It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d … [continue reading... ] Comments: One comment January 15, 2013, 9:01 am
Originally posted on Forbes.com. I recently got a humorous pitch from a real estate agent in New Hampshire, where, he wrote in his email, “there is a theme-branding wave that is part capricious, part serious business.” At first his proposal made me giggle, but then I saw how it reflects the ways in … [continue reading... ] Comments: Leave a comment December 19, 2012, 9:01 am
Originally posted on Forbes.com. To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of … [continue reading... ] Comments: Leave a comment December 10, 2012, 1:29 pm
Originally posted on Forbes.com. It’s not news that this is the Age of the Personal Brand. Never before have people of all stripes had to—or wanted to—work so hard to sell their own unique service proposition. Mostly that’s a good thing for workers and businesses, but lately it has started to seem … [continue reading... ] Comments: Leave a comment August 10, 2012, 9:05 am
Originally published in longer form on Stamford magazine’s website. It’s as much a part of today’s office culture as mediocre coffee and birthday cupcakes from the nearest deli—and a whole lot more fun and useful for maintaining sanity. I’m talking about the work spouse, that person who is a sometime confidant, habitual … [continue reading... ] Comments: Leave a comment June 13, 2012, 11:41 am
Originally posted on @erwwpr’s flagship blog. Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s … [continue reading... ] Comments: Leave a comment May 16, 2012, 1:38 pm
With anything and everything trending on Twitter and with Internet memes sweeping the Web waves faster than we can follow, I can’t help but wonder: Is the business of trendspotting overtrended? In an age of armchair newscasters, writers and videographers, it’s becoming harder to distill the stuff that will go from small blip to seismic shift … [continue reading... ] Comments: Leave a comment October 27, 2011, 3:01 pm
Originally posted on the Holmes Report. It’s been almost three years since we first heard about Bernie Madoff and his Machiavellian Ponzi scheme that ruthlessly cheated people out of millions of dollars. But now that Stephanie Madoff Mack (the widow of Bernie’s son Mark, who hung himself last December) has published an autobiography, The End of … [continue reading... ] Comments: One comment September 9, 2011, 4:16 pm
Originally posted on the Holmes Report. Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
|
|
Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
 |
|||