Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

January 7, 2014, 4:09 pm

Entrepreneur Envy

Originally posted on Forbes.com.

My entrepreneurial past appeared on New Year’s Eve like a ghost visiting Ebenezer Scrooge. There it was, as plain as the tuna tacos I was eating at a local hot spot, although perhaps tinted by rose-colored glasses (like the blood orange margarita I wished I had ordered, too).

The … [continue reading... ]

December 30, 2013, 8:52 am

What Will Branding Look Like In 2014?

Originally posted on Forbes.com.

Among the trends that will reshape the U.S. and the world in 2014 and beyond—including guilt money, secession, hacking, even gut bacteria—one thread tying them all together is their strong implication for branding. Whether it’s personal, product, company or country branding, it all comes down to stories, … [continue reading... ]

December 23, 2013, 11:04 pm

We’ll All Be Having a Hacking New Year

Originally posted on the Huffington Post.

Even after two decades of successfully forecasting spot-on international trends for consumers and corporations, I didn’t see coming what I refer to as the Year of the Everyday Trendspotter (aka 2013). It’s so easy to do up-to-the-minute searches and publish in real time online that … [continue reading... ]

June 3, 2013, 9:52 pm

Austin Envy

Originally posted on Forbes.com.

I’ve written a lot about how places make us and we make places—cities like San Antonio, Providence and Pittsburgh reinventing themselves and becoming newly trendy. But then there are those places that have been trendy for decades. Or rather, are just so plain cool that they transcend trendy.

I’m … [continue reading... ]

March 5, 2013, 9:01 am

The Deal Is Off! What to Learn from the Fall of Groupon CEO Andrew Mason

Originally posted on Forbes.com.

Andrew Mason’s unsurprising ouster from Groupon last week wasn’t entirely about his personal brand. As anyone who has been paying attention knows, the group-discount company has been performing spectacularly badly. Its fourth-quarter earnings report was awful, with a GAAP loss of 12 cents per share—that’s 10 cents more (or … [continue reading... ]

December 7, 2012, 9:00 am

2013 Living: Austerity with Double-Dip Frugality

Originally posted on the Huffington Post.

This is the third in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman is … [continue reading... ]

September 25, 2012, 12:42 pm

Our Fountain of Youth

Originally posted on @havaspr’s flagship blog.

This is the second in a series of posts about the rebirth of our agency as Havas PR North America.

If you were to travel back in time a few decades and take a tour of businesses (which would probably be a waste of your time machine, but bear with … [continue reading... ]

April 30, 2012, 1:15 pm

The All-New American Family

Originally posted on the Huffington Post.

I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches … [continue reading... ]

March 21, 2012, 2:54 pm

The New Quarterlife Crisis

Originally posted on the Huffington Post.

Now that the recession has retreated just a bit from American shores, we’re being allowed a better look at its aftermath. To be frank, it’s not pretty, especially for millennials and their parents. Many of the latter co-signed on student loans and must cope with the loss … [continue reading... ]