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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
March 27, 2013, 9:37 am
Originally posted on Forbes.com. When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some … [continue reading... ]  Comments: Leave a comment February 5, 2013, 9:01 am
Originally posted on Forbes.com. I can’t muster up too much sympathy for a Hollywood star whose personal branding woes haven’t prevented him from earning more money than most of us ever dream of seeing, but from an image point of view, I do feel bad for Ben Affleck. Even after all these … [continue reading... ] Comments: Leave a comment September 12, 2012, 8:55 am
Originally published on Stamford magazine’s website. Living in Connecticut and working in New York City, I’m a devoted Metro North commuter. When the day comes that I cease being a commuter, I might have to join a support group to help me through life without the transitions. Commuting is my psychic punctuation, separating my work life … [continue reading... ] Comments: Leave a comment July 5, 2011, 9:16 am
Originally posted on Fuel the Future. Let’s face it: We are living in an over-networked world, with very few boundaries between life, love and work. I’ve been thinking a lot lately about what all this connection means to our already overly scheduled lives and what the payoff is from having thousands of Facebook friends or Twitter … [continue reading... ] Comments: 2 comments June 29, 2011, 10:15 am
Originally posted on Fuel the Future. It’s hard not to feel stressed, and all the time. For starters, there’s global weirding and the many unknowns (and knowns!) of the economy. As PR people, life moves so fast because of how quickly media is changing; what exactly is news today, and how can we possibly keep a … [continue reading... ] Comments: Leave a comment January 19, 2011, 9:01 am
Originally posted on eurorscgpr.com. After I named ’70s-inspired looks to my “Hot/Not” list for 2011 (they’re going to be hot), a friend pointed me to a beautiful coffee table book called Gypset Style. I love a blended trend term probably more than most people (I’m still hoping my own “Chindia” will take off as much as … [continue reading... ] Comments: Leave a comment July 19, 2010, 10:53 pm
Originally posted on eurorscgpr.com. I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if … [continue reading... ] Comments: Leave a comment May 10, 2010, 11:22 pm
Originally posted on eurorscgpr.com. New York Times tech columnist David Pogue just wrote a compelling column about a “convenient, mysterious service from cable companies”: free Wi-Fi hot spots for subscribers. Companies including Cablevision, Comcast and Time Warner have been creating free hot spots for their customers—and each other’s customers—in New York, New Jersey and Connecticut. Cablevision customers, … [continue reading... ] Comments: One comment January 29, 2010, 10:36 am
Originally posted on eurorscgpr.com. Much has been written about the study published in Science last month that ranked the happiest states in the U.S. Economists Andrew J. Oswald of the University of Warwick in England and Stephen Wu of Hamilton College in New York analyzed data from 1.3 million Americans in all 50 states and the … [continue reading... ] Comments: Leave a comment January 18, 2010, 10:57 am
Originally posted on eurorscgpr.com. A little over a year ago, I was arguing that Illinois was the new trend capital. Trendspotters like me had looked at New York and L.A. to death, and the time had come to look at the Midwest. Illinois is, after all, the state that gave us Oprah and Obama. Its residents … [continue reading... ] Comments: Leave a comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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