Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

September 9, 2013, 9:30 pm

How Can a Brand Grow Up? (See: Miley Cyrus)

Originally posted on Forbes.com.

The performance from Miley Cyrus at MTV’s Video Music Awards not only quickly lit up the social Web but also proved beyond a shadow of a doubt that the former Disney star is all grown up. And then some. Fans were shocked to see Hannah Montana, America’s ultimate good … [continue reading... ]

August 21, 2013, 9:51 pm

The Duchess, Kim Kardashian, and the New Trends and Mores Around Birth

Originally posted on Forbes.com.

The summer of 2013 has been an especially fertile time for spotting currents and trends related to pregnancy, babies and birth. Two of the planet’s most strongly branded women, at diametrically opposed ends of the cultural spectrum—the reluctantly regal, much-admired commoner turned duchess Kate Middleton and the … [continue reading... ]

August 14, 2013, 11:55 am

Mr. Bezos Goes to Washington

[Originally posted on Forbes.com.]

What would you do if you had a billion dollars? David Geffen invests in fine art. Larry Ellison races yachts. Sergey Brin develops synthetic meat. Richard Branson buys anything that qualifies as an absurd purchase. And Walt Disney is rumored to have underwritten his own cryogenic eternity. … [continue reading... ]

May 6, 2013, 2:49 pm

Five Steps to a New Brand

Originally posted on the blog of Havas PR North America.

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]

April 2, 2013, 9:01 am

“Bad Girl”? Great Branding

Originally posted on Forbes.com.

I recently received an intriguing email from a former branding executive who now runs a small marketing consulting company. Nancy Shenker, whose new venture is called theONswitch, found a way to build a personal brand by breaking rules, being rebellious and tapping into her self-professed “dark side.”

It sounds like a risky strategy … [continue reading... ]

March 27, 2013, 9:37 am

How the Trump Kids Have Enhanced the Family Brand

Originally posted on Forbes.com.

When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some … [continue reading... ]

March 22, 2013, 9:19 am

Why Are Entrepreneurs Nearly Always Sexier Than CEOs?

Originally posted on Forbes.com.

It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d … [continue reading... ]

March 18, 2013, 10:55 pm

Branding the Pope

Originally posted on Forbes.com.

I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role … [continue reading... ]

March 14, 2013, 9:25 pm

What Having a Brain Tumor Can Do for Your Brand

Originally posted on More.com.

For the record, I’m not suggesting that anyone try to give herself a brain tumor. (How would that even be possible? Tape your smartphone to your head? Slather your scalp with parabens?)

But I can’t help thinking about the fact that for a handful of famous, already alluring women, a brain tumor diagnosis … [continue reading... ]

March 11, 2013, 12:27 pm

Why the Brands of Some of Today’s Weather and Traffic Personalities Are No Accident

Originally posted on Forbes.com.

It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle … [continue reading... ]