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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
May 6, 2013, 2:49 pm

Five Steps to a New Brand

by Marian in: Change | brands | marketing

Originally posted on the blog of Havas PR North America.

Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to … [continue reading... ]

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April 11, 2013, 10:54 pm

What CEOs Can Learn from Social Media About Building Their Brands

by Marian in: Social Media | brands

Originally posted on the blog of Havas PR North America.

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, … [continue reading... ]

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February 1, 2013, 9:01 am

What Does Lance Armstrong’s Scandal Teach Us About Personal Branding?

by Marian in: Insights | Mass Media | Public Relations | brands

Originally posted on Forbes.com.

Even though Lance Armstrong has been in the news for months—the United States Anti-Doping Agency’s incriminatory report was released in early October, though speculation was raging well before that—he’s really just at the beginning of his problems. From a crisis management and personal branding standpoint, he has a long road … [continue reading... ]

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January 17, 2013, 11:48 pm

From Bradley to Lena: Personal Branding on the Red Carpet

by Marian in: Mass Media | Social Media | Trends | brands

Originally posted on Forbes.com.

Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s … [continue reading... ]

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January 15, 2013, 9:01 am

Personal Branding Around Communities and Political Beliefs

by Marian in: American Life | Politics | brands | marketing

Originally posted on Forbes.com.

I recently got a humorous pitch from a real estate agent in New Hampshire, where, he wrote in his email, “there is a theme-branding wave that is part capricious, part serious business.” At first his proposal made me giggle, but then I saw how it reflects the ways in … [continue reading... ]

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December 19, 2012, 9:01 am

Turning Your Name into a Brand

by Marian in: brands | marketing

Originally posted on Forbes.com.

To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond.

That’s especially true in the world of fashion, where some of … [continue reading... ]

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December 11, 2012, 2:39 pm

Are You a Hsieh or a Ferriss?

by Marian in: brands

Originally posted on Forbes.com.

With last week’s news that Tony Hsieh, CEO of Zappos, and his Downtown Project have pledged $1 million to Venture for America to help revitalize downtown Las Vegas (full disclosure: My agency helped spread the word through pro bono media outreach), I got to thinking about the role of character in branding.

I … [continue reading... ]

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December 10, 2012, 1:29 pm

What Brand Is Your Therapist? (Or Lawyer or Accountant?)

by Marian in: Trends | brands | marketing

Originally posted on Forbes.com.

It’s not news that this is the Age of the Personal Brand. Never before have people of all stripes had to—or wanted to—work so hard to sell their own unique service proposition. Mostly that’s a good thing for workers and businesses, but lately it has started to seem … [continue reading... ]

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November 19, 2012, 4:23 pm

Branding’s Winners and Losers, from Ms. Clinton and Madonna to Monica and Mitt

by Marian in: Change | brands

Originally posted on Forbes.com.

Some people have the brand elasticity to not just survive crises but also transcend them, rising up out of the proverbial ashes newly empowered and invigorated, remaining in the spotlight because they want to be there. Whereas others simply can’t seem to bounce back, no matter how … [continue reading... ]

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