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Award-winning blogger, brand marketer, public relations executive and social media innovator
As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more
Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here. |
December 5, 2012, 11:45 am
Originally posted on the Huffington Post. This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman is … [continue reading... ]  Comments: Leave a comment May 1, 2012, 9:31 am
Originally published on Stamford magazine’s website. Jim always tells people I make up words for a living, but it’s categorically untrue. In fact, the phrase I’m introducing in this column, “celery stalkers,” is possibly the first one I have invented—versus hijacked from everyday speak. Celery stalkers are interrupting, or at least inconveniencing, marriages … [continue reading... ] Comments: One comment November 1, 2011, 11:22 am
Originally posted on the Huffington Post. Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It’s not at all unlike the virus portrayed in the … [continue reading... ] Comments: Leave a comment December 6, 2010, 5:00 pm
This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, … [continue reading... ] Comments: One comment November 29, 2010, 5:00 pm
This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Marian, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt … [continue reading... ] Comments: 9 comments October 22, 2010, 9:02 pm
Originally posted on the Huffington Post. As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ] Comments: One comment May 24, 2010, 10:35 pm
Originally posted on eurorscgpr.com. When I attended the Connecticut Democratic State Convention last week, two major things struck me. The first is the degree to which politicians and political organizers are using the same analogies as marketers—everyone is going grassroots. Just as those of us in the communications business are striving to create homegrown movements and … [continue reading... ] Comments: One comment April 15, 2010, 4:38 pm
Originally posted on The Huffington Post. “Keep the younger generation in the state, provide jobs for the population, send the illegal immigrants back to their countries. We need jobs to provide services to our citizens. With jobs, we can also sustain our present level of living, keep our roads in good repair. Stop the politics. Most … [continue reading... ] Comments: Leave a comment April 5, 2010, 10:20 pm
Originally posted on The Huffington Post. Ten years ago, I predicted that blue would be the new green. When I released my annual trends forecast for 2000, I pointed to the power of Millennium Blue. I meant it figuratively—our concern with all things environmental would morph into heightened awareness about the world’s water supply (and, sure … [continue reading... ] Comments: 4 comments February 5, 2010, 12:20 pm
Originally posted on The Huffington Post. Remember how in the 1990s, everyone was talking about globalization? Protesters railed against the World Trade Organization in Seattle, angry about treatment of Third World workers and homogenization of cultures. Thomas Friedman published The Lexus and the Olive Tree, his best-selling paean to globalization, which argued that wherever Big Macs … [continue reading... ] Comments: One comment |
This year, Marian’s annual trends report is the debut e-book of 120M Books, the publishing arm of Havas PR, where Marian is CEO. Click here to download a copy of What’s Next? What to Expect in 2013 and read about changes coming in categories ranging from Africa and education to alternative economies and your psyche. 
Marian has observed some clear patterns in our culture over her 20 years of trendspotting. One that she sees now is the new discipline of newscrafting. Read this paper to find out why and how she believes PR should be creating and shaping news for clients. |
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Copyright © 2013 Marian Salzman - All Rights Reserved 
Parents of Sandy Hook victims unite to call for more focus on school security http://t.co/cEGh2CACdj via @washingtonpost
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