Being a Man: The Metrosexual Era a Decade On

The force behind metrosexual mania in 2003, Marian is now CEO of Havas PR North America, which produced this paper. Click here to read more about how she helped usher the word into pop culture and how what it means to be a man has evolved since then.

PR Professional of the Year and so much more…

Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Headstrong

Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.

March 27, 2014, 9:01 am

Can Capitalism Afford a Conscience?

Originally posted on the Huffington Post.

At first glance, capitalism circa 2014 looks like a pretty soulless endeavor: massive piles of fast money, no wider context of conscience involved. Just look at how Hollywood’s depictions of finance guys have evolved. In 1946, in “It’s a Wonderful Life,” the softhearted banker wins out. … [continue reading... ]

December 5, 2012, 11:45 am

Make Solutions, Not Problems

Originally posted on the Huffington Post.

This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman is … [continue reading... ]

May 1, 2012, 9:31 am

Celery Stalkers in the House?

Originally published on Stamford magazine’s website.

Jim always tells people I make up words for a living, but it’s categorically untrue. In fact, the phrase I’m introducing in this column, “celery stalkers,” is possibly the first one I have invented—versus hijacked from everyday speak.

Celery stalkers are interrupting, or at least inconveniencing, marriages … [continue reading... ]

November 1, 2011, 11:22 am

Rumors Gone Wild

Originally posted on the Huffington Post.

Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It’s not at all unlike the virus portrayed in the … [continue reading... ]

December 6, 2010, 5:00 pm

Yes, We Can…Reinvent Ourselves

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter.

We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, … [continue reading... ]

October 22, 2010, 9:02 pm

Voting Local Is the New Global

Originally posted on the Huffington Post.

As a marketing and PR professional, I’m a strong advocate of the phrase “Local is the new global.” (I am not, however, a huge fan of the jargon-y term for that idea—”glocal”—even though I used to toss it around promiscuously in the late 1990s.) If you meet me at … [continue reading... ]

May 24, 2010, 10:35 pm

The Analogies of Elections

Originally posted on eurorscgpr.com.

When I attended the Connecticut Democratic State Convention last week, two major things struck me. The first is the degree to which politicians and political organizers are using the same analogies as marketers—everyone is going grassroots. Just as those of us in the communications business are striving to create homegrown movements and … [continue reading... ]

April 15, 2010, 4:38 pm

The Mind and Mood of Connecticut

Originally posted on The Huffington Post.

“Keep the younger generation in the state, provide jobs for the population, send the illegal immigrants back to their countries. We need jobs to provide services to our citizens. With jobs, we can also sustain our present level of living, keep our roads in good repair. Stop the politics. Most … [continue reading... ]

April 5, 2010, 10:20 pm

Why Purple Will Be the New Blue

Originally posted on The Huffington Post.

Ten years ago, I predicted that blue would be the new green. When I released my annual trends forecast for 2000, I pointed to the power of Millennium Blue. I meant it figuratively—our concern with all things environmental would morph into heightened awareness about the world’s water supply (and, sure … [continue reading... ]