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Award-winning blogger, brand marketer, public relations executive and social media innovator As featured on CNN, "60 Minutes" and "Good Morning America," and in The New York Times, The Wall Street Journal, The Telegraph (U.K.), The Times (London) and more

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Read Marian's award-winning four-part series from the Huffington Post about the brain (including creativity, collaboration, the information onslaught and the new definition of braininess) here.
April 2, 2013, 9:01 am

“Bad Girl”? Great Branding

by Marian in: brands

Originally posted on Forbes.com.

I recently received an intriguing email from a former branding executive who now runs a small marketing consulting company. Nancy Shenker, whose new venture is called theONswitch, found a way to build a personal brand by breaking rules, being rebellious and tapping into her self-professed “dark side.”

It sounds like a risky strategy … [continue reading... ]

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March 27, 2013, 9:37 am

How the Trump Kids Have Enhanced the Family Brand

by Marian in: CSR | Insights | Public Relations | brands

Originally posted on Forbes.com.

When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some … [continue reading... ]

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October 26, 2012, 9:01 am

PR and Innovation: It’s Complicated

by Marian in: Insights | Public Relations | Social Media | brands

Originally posted on PRWeek.com.

This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if … [continue reading... ]

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October 25, 2012, 9:01 am

Making Places and Brands

by Marian in: Change | Public Relations | Social Media | Trends | brands

Originally posted on PRWeek.com.

This is the second in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

Some cities always attract the limelight. New York and Paris have rich pasts full of historic events and interesting people that will always … [continue reading... ]

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October 24, 2012, 9:01 am

Next Year’s News

by Marian in: Change | Insights | Mass Media | Public Relations | The Economy | brands

Originally posted on PRWeek.com.

This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution.

You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade … [continue reading... ]

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September 25, 2012, 12:42 pm

Our Fountain of Youth

by Marian in: Change | Insights | Public Relations | Trends | Youth | baby boomers | brands

Originally posted on @havaspr’s flagship blog.

This is the second in a series of posts about the rebirth of our agency as Havas PR North America.

If you were to travel back in time a few decades and take a tour of businesses (which would probably be a waste of your time machine, but bear with … [continue reading... ]

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July 16, 2012, 9:01 am

Have a Heart

by Marian in: CSR | Insights | Public Relations | brands

Originally posted on @erwwpr’s flagship blog.

This is the first in a series of 10 posts about different aspects of CEO branding.

“If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups … [continue reading... ]

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June 21, 2012, 11:48 am

Inside the Cannes PR Lions Jury

by Marian in: CSR | Insights | Public Relations | brands | health and wellness

[Originally posted on the Holmes Report.]

I have now seen Cannes from the inside, as a judge in the PR categories, and I will soon be going home with a head full of ideas for how we can reinvent our business—plus a suitcase full of dirty clothes, a permanent rosé hangover, information … [continue reading... ]

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June 15, 2012, 11:10 am

Pinning Your Personal Brand on Self-Curation

by Marian in: CSR | Public Relations | Social Media | Youth | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer … [continue reading... ]

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June 13, 2012, 11:41 am

What’s Your Product?

by Marian in: Public Relations | Social Media | advertising | brands | marketing

Originally posted on @erwwpr’s flagship blog.

Many of you reading this have worked in marketing, advertising or PR and have made a lifelong career out of building brands and selling products in many categories. But have you ever taken the time to think of what you have to offer the world as a product? Maybe it’s … [continue reading... ]

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